Citizens Bank

Website Strategy Manager

Posted on: 15 Mar 2021

Westwood, MA

Job Description

Description

The Website Strategy Manager will be responsible for overseeing the public website activities and strategic roadmap for Citizens public website. This positon will play an integral role in building out the roadmap for a portfolio of products and non-products for Citizens public Website.

The Website Strategy Manger will collaborate directly with members of the Digital Sales team and business stakeholders to deliver best in class website solutions. In addition, this role is responsible for maintaining and optimizing the public website and driving potential customers through the Awareness, Interest, Decision, and Action (AIDA) model. This role requires an agile mindset and the ability to foster a dynamic, entrepreneurial, passionate environment. This role will be focused on continuous improvement and identifying new opportunities and whats next.

Responsibilities

* Develop and execute the roadmap for your portfolio of products and non-products
* Partner with digital sales and channel leads to deliver optimal experience on dotcom for the other consumer lending products
* Deliver client experiences that are consistent across the public site
* Gather requirements to produce digital solutions
* Focus on the end-to-end experience
* Manage product roadmaps that include modernization
* Support site health practices
* Communicate regularly with marketing partners and provide update to senior leaders

Qualifications

Qualifications

* Education: Bachelors degree required
* 3+ years in digital marketing or website management roles
* Experience with content management practices planning, execution, rapid publishing, testing/QA, and reporting
* Experience working with OpenText TeamSite, Adobe Experience Manager or other CMS platforms
* Working knowledge of Microsoft Office software applications (Word, Excel, PowerPoint, Outlook)
* Experience working in JIRA software a plus
* Strong interpersonal, verbal and written communication skills
* Creative, analytical and with a strong attention to detail and quality assurance mindset
* Ability to take initiative and work on competing priorities in a fast paced environment
* Ability to work well independently and in an Agile based team environment

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Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, colleague or a dependents reproductive health decision making, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, genetic characteristic, citizenship, veteran or military status, marital or domestic partner status, family status/parenthood, victim of domestic violence, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens Bank

Providence, RI

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $158.6 billion in assets as of September 30, 2018. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions.

In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a 24/7 customer contact center and the convenience of approximately 2,900 ATMs and 1,100 branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services, including lending and deposits, capital markets, treasury services, foreign exchange and interest rate products and asset finance.

 

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