Facebook

Product Marketing Manager, Commerce Platform

Posted on: 15 Mar 2021

Menlo Park, CA

Job Description

Facebook seeks a Product Marketing Manager who is knowledgeable and passionate about eCommerce and launching products that help people discover products they love and businesses drive sales. The ideal candidate will have experience with and strong opinions on mobile commerce, with a deep understanding of industry competitive landscape, trends, and business models.

Product Marketing Manager, Commerce Platform Responsibilities

* Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on eCommerce seller solutions

* Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market

* Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for businesses

* Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning

* Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR. Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products

* Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created

* Drive product adoption and usage rates by supporting market facing programs and effective product launch support

Minimum Qualifications

* 8+ years professional experience

* Quantitative analytical experience

* Experience collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring marketplace products to market

* Experience partnering with product teams to identify and bring to market solutions for sellers

Preferred Qualifications

* Experience in a start-up environment, Consulting, and/or eCommerce

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.

Facebook

Menlo Park, CA

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.

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