Job Description

Job Description

Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit, and friendliness of our people, we have locations across the U.S.

The Marketing Department has an opening for a Senior SEM Specialist. This position is located in Pleasanton, CA.

Position Purpose

The Digital Marketing team at Albertsons Companies plays a vital role in customer acquisition and retention for online grocery delivery and pickup as well as for in-store sales across all our banners. We are looking for a SEM specialist who is extremely familiar with Google, Bing and the overall SEM landscape, highly analytical, well-connected, data driven and hyper focused on driving growth and optimization. The Specialist will be responsible for staying on top of emerging tactics and be the primary point of contact with agency for all things SEM as well as with Google for ongoing business planning and execution.

Key Responsibilities include, but are not limited to:

* Understand the SEM landscape and leverage it to drive overall business
* Manage and grow paid search customer acquisition and revenue to hit company goals
* Developing campaigns for online and omnichannel growth: LIAs, Local ads, keyword expansion, bid strategy management and testing, ad and campaign versioning, landing page a/b testing to find the right messaging
* Analyze campaign performance to understand what's working and what's not
* Develop targeting strategies and work with Google reps and the agency to scale existing programs and launch new efforts
* Develop and execute test and learn plans
* Leverage our internal data to better target and reach our audience
* Be a key member on the eCommerce Accelerator team, specifically the paid media team
* Maintain a pulse on the evolution of the SEM domain, ensuring we continue to trial new levers and scale existing in an optimized manner

Qualifications:

* 5+ Years of experience in digital marketing with at least 3 years of managing paid search campaigns
* Experience analyzing paid search performance and implementing the right optimizations
* Experience with display and remarketing campaigns
* Track record of building and growing paid media accounts
* Strong analytical thinker and data driven marketer
* Previous experience in efficiently handling multimillion-dollars in media budget is a MUST and experience managing internal teams in large, matrixed organizations
* Omnichannel experience strongly desired
* Detailed understanding of SEM channel. Other digital advertising channels background a plus --Display, Paid Social, Push, SMS, Email, etc.
* Strong proficiency and understanding of Google ecosystem and ad types and set up. App marketing familiarity required
* Hands on experience with MarTech and AdTech platforms especially Adobe and Google stacks
* Excellent quantitative and analytical skills. Must love data and good at driving cross-platform learnings & efficiencies
* Ability to communicate effectively to senior and executive management; strong written and verbal communication skills that can be tailored to internal partners
* Familiarity with testing and segmentation to drive campaign optimizations
* Excellent interpersonal and team building skills including experience managing agency partners

Closing Date: TBD

How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers/en/home.html

Diversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.

The Albertsons Companies policy is to provide employment, training, compensation, promotion and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status or any other legally protected status.

We support a drug-free workplace -- some positions require applicants offered a position to pass a pre-employment drug test before they are hired.

AN EQUAL OPPORTUNITY EMPLOYER