Job Description

Job Description

LifePoint Health- Health Support Center

The Specialist, Digital Advertising is responsible for the day-to-day analysis and execution of digital marketing campaigns across our organization in hospitals and related physician practices. Plays a critical role in the placement and management of paid media digital campaigns pertaining to tagging, tracking, audience verification, data capture strategy, and overall media technology, to ensure the timely launch and proper execution of digital advertising campaigns. Knowledge and demonstrated experience of the digital media landscape, possess excellent communication skills, and has the ability to ideate and collaborate across teams. Work closely with internal teams including creative, project management, CRM and campaign strategy.

ESSENTIAL FUNCTIONS: To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

* Own all aspects of planning, tracking, scheduling and delivery of campaigns
* Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
* Distribute tags, trackers, and creative assets to all relevant placement platforms
* Embed additional survey, audience measurement, verification, and other tracking components for external vendors and internal needs
* Support daily QA and timely troubleshooting of all placements, tagging, and pixels for on-site tracking implementations to ensure proper tracking
* Testing campaign setups for quality assurance and completing documentation following launches to ensure a closed-loop
* Educate and communicate to internal/external teams on campaign element identification, implementation and best practice for campaign success
* Analyzing and interpreting campaign results to provide insights and suggesting improvements to enhance future results, and documentation of best practices
* Regular and reliable attendance.
* Perform other duties as assigned.

Additional Information:

Position primarily serves internal co-workers.

Access to and/or works with sensitive and/or confidential information.

SUPERVISORY RESPONSIBILITIES:

Not responsible for supervising employees.

Job Requirements

KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: High School Diploma or GED equivalent

Experience: 2+ years

Certifications: N/A

Licenses: N/A

Skills and Abilities:

Mathematical Skills

* Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Computer Skills

* Technical Computer Skills -- Demonstrate use of intermediate computer operations (basic programming, relational databases, and operating systems) and intermediate software packages.

Communication

* Moderate Communication -- Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Decision Making

* Job Specific Impact -- Decisions generally affect own job or assigned functional area.

Nature of Problems

* Routine Business Problems -- Problems encountered are routine, somewhat repetitive and generally solved by following clear directions and procedures.

Independent Judgement

* Foundational Judgement -- Results are defined and existing practices are used as guidelines for how to complete work activities; works closely with supervisor/manager who provides broad guidance and overall direction.

Planning/Organization

* Moderate -- Handle multiple tasks simultaneously with moderate complexity.

PHYSICAL AND MENTAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

Works in well-lit, ventilated and climate controlled office environment with routine office equipment; some equipment has moving mechanical parts.

In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.

Noise level in the work environment is typical for an office and/or hospital environment.

Minimum overnight travel (up to 10%) by land and/or air

LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans status or any other basis protected by applicable federal, state or local law.