Job Description

At Ally, we take the safety and health of our employees seriously. Related to COVID-19, Ally moved quickly and decisively to protect the health and well-being of our teammates, including instituting a work-from-home protocol in mid-March. We are continuing to hire during this time and are finding new and innovative ways to onboard new teammates remotely. Flexibility remains key as we approach the evolving situation. Our teams will continue to work-from-home until leadership, in coordination with governmental guidance and requirements, determine that it is safe to re-enter our facilities.

You can read more about how Ally is supporting our employees, customers, auto dealers and communities during this unprecedented time here.

Position Description

The Manager of Multicultural Marketing position will be a part of the Enterprise Marketing Team, responsible for driving our D&I messaging and executing on a variety of initiatives aimed at uniting Ally's past and prospective D&I efforts, helping to guide consistent impact both internally and externally across the communities we serve. This position reports to the Director of Multicultural Marketing and will lead Hispanic and D&I marketing initiatives through development, production and best in class execution. This role will assist the Director of Multicultural Marketing in educating stakeholders about multicultural audiences and best practices while ensuring meaningful, authentic connections are made across marketing channels.

Candidate must be able to work well with a variety of business partners, be detail-oriented, execute with excellence and multi-task in a fast-paced environment.

Job Responsibilities

* Lead the development and execution of national creative campaigns for Hispanic and multicultural segments.
* Ability to think strategically and execute against a strategic vision across a variety of marketing channels that amplify Ally's brand purpose.
* Ensure Ally's inclusive practices are amplified in our corporate narrative and story.
* Be a trusted advisor and subject matter expert on Hispanic and Multicultural marketing efforts.
* Has a deep understanding of the Hispanic consumer landscape.
* Act as key client representative for creative and media agencies as well as key publishing or sponsorship partners.
* A key member of the marketing cross-functional team who will exhibit a solid understanding of culture.
* Work with business partners across the enterprise including but not limited to Corporate Citizenship and Human Resources to lead marketing support based on corporate and business objectives.
* Collaborate with agency and business partners to use data to help inform priorities and measure the effectiveness of programs and initiatives.
* Monitor and report on D&I topics and identify best practices across the industry.
* Drive key audience priorities by identifying and building scalable programs and partnerships accordingly.
* Manage budget including tracking monthly invoices, supplying accurate forecasting and establishing monthly accruals.
* Adheres to compliance approvals and processes for all marketing and advertising communications.

Qualifications

Experience

* 5+ years of experience in a role leading multicultural marketing and advertising efforts, with a focus on the Hispanic audience.
* Experience in experiential and content marketing is a plus.
* Strong presentation and communication skills.
* Ability to read and understand media plans and identify assets required.
* Proficient in key social media sites such as Facebook, Instagram and Twitter.

Required Skills

* Bilingual (English/Spanish) Read/Write.
* Excellent organizational skills and the ability to manage multiple projects. simultaneously in a fast-paced cross-functional environment.
* Prioritize workload and meet deadlines for a variety of marketing deliverables.
* Exercise a high degree of judgment and problem-solving skills on assigned work.
* Strong attention to detail and accuracy for project execution.
* Ability to work independently and demonstrate initiative.
* Exceptional communication and interpersonal skills, ability to provide clear direction.
* Extremely proficient with MS Word, Excel, PowerPoint.
* Budget management skills.
* Willingness to travel as needed.

Ally Overview

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

Business Unit/Enterprise Function

The Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.

Total Rewards Information

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation -- or total rewards -- extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
* Planning for the Future: benefits to help you plan for the near and long term including an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement and other financial well-being programs.
* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and family stay on track physically, socially, emotionally and financially.
* Building a Family: adoption, surrogacy and fertility support as well as benefits that help you take care of your family -- parental and caregiver leave, back-up child and adult/elder day care program and child-care discounts.
* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.