Job Description

Job Description
About Stanley Black & Decker
Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black+Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Summary
E-Commerce is recognized as one of several major revenue catalysts that we believe will sustain our above-market growth potential for the foreseeable future. We are building out a strategic leadership team for North America to strengthen our transformational journey and bring to life our exponential growth strategy in digital commerce. Bring your excellence in leading people and organizations through change, knowledge of established and emerging market opportunities and to drive our organization through and to its digital future.
Reporting into the Digital Content & GTM Manager, the Digital Content Coordinator will support the content team, be the liaison with all functional areas such as brand, product marketing, E-Commerce, channel, and 3rd party contractors to publish customer facing content and to support the growth of SBD digital presence by promoting our products in E-Commerce (ie. content includes product copy/specs, images, online product links, product categorization, SEO metadata, site search terms, banners, pdfs, and videos to increase overall site traffic and user engagement). This role will need to have a full understanding of omnichannel and pure players- key retailers and customers such as commercialized brands, key SBUs/categories, and strategies tied to business growth.

Duties & Responsibilities

* Ability to manage and upload content on multiple E-Commerce sites; set up new, existing and/or seasonal products and E-Commerce content
* Ensuring consistent accuracy of relevant product data for items available online and update where necessary
* Identify KPIs to enrich user experience and increase traffic via SEO; Content Performance to drive conversion
* Partner with key stakeholders to create/execute a comprehensive content generation plan
* Support governance by ensuring content and online voice are consistent with branding, best practices, and other marketing efforts.
* Understand market needs such as retailers, brands, key initiatives, content requirements and/or publishing within the required timeframe.

Qualifications

* Bachelor's degree (B.A./B.S.) and 2-3 years working experience in a digital content role
* Ability to effectively coordinate large amounts of data under varying tight deadlines
* Strong understanding of graphic content competency
* Be extremely organized and detail-oriented; process focused
* Able to effectively handle competing/changing priorities
* Solid experience using the Microsoft Office Suite (Word, Excel, PowerPoint)
* Experience with commercial printing, design departments a plus
* Experience in Project Management Software
* Excellent communication skills
* Strong work ethic with the desire to learn and improve