Job Description

Director of Sales Ad Sales

Spectrum Reach is currently seeking a dynamic sales leader to inspire, lead and drive advertising revenue in our Columbia / Myrtle Beach, SC Local media market.

WHAT YOU WILL DO

The Director of Sales will manage all aspects of Local advertising sales including coaching, developing staff, implementing sales strategies, managing inventory, forecasting revenue and recruiting and retaining top Local Sales Managers (LSMs) and Account Executives. Overseeing account management and fostering solid professional relationships with key clients.

The Director of Sales is ultimately responsible for revenue generation, budgeting and forecasting; inventory pricing and control; strategies/policies; with the overall goal of achieving and exceeding competitive market share. Top candidates will have a proven track record of overcoming obstacles, exceeding goals and engaging a diverse team of media sales professionals.

RESPONSIBILITIES:

* In partnership with Sales Leadership, develop the sales strategies and objectives to increase Spectrum Reachs share of Local advertising spend in the market including the advanced media platform opportunities.
* Responsible for recruiting, training and coaching local zone sales staff; actively coach and work with LSMs and Account Executives to strengthen their selling skills; Create development plans and review on a regular basis.
* Serves as evangelist and Thought Leader in the advanced advertising and digital media space with a focus on emerging technology and Spectrum Reachs position in the marketplace.
* A major function of this role is to help the team to grow in their ability to sell Advanced Advertising at an expert level. Demonstrating this skillset is essential to this function and this leader not only needs to understand the digital landscape, but they must have a passion for growing others in this continuously changing product landscape.
* Monitor, forecast, and actively manage the price of spot inventory to maximize sellout and drive revenues.
* Maintain strong relations with Key and Target Accounts; Ability to build strong relationships with agencies and clients using strong verbal/written communication skills and meeting on a regular basis.
* Accurately forecast revenue throughout the year & meet or exceed monthly, quarterly & annual budgets.
* Deep knowledge of the Local market, and traditional and non-traditional advertising competition.
* Supervise sales staff in packaging, negotiating, and selling of company media sales opportunities.
* Work with peers to create sales opportunities and projects to meet revenue goals; Develop and execute special projects and promotions. Partner with various functional leaders including Research, Production, Pricing and Inventory, Operations, Finance, Marketing and Human Resources, to maximize the effectiveness of the assigned market.
* Develop and foster relationships with clients and community leaders and represent Spectrum Reach at functions.
* Build strong rapport and effectively communicate with all internal stakeholders: Ad Sales departments, Marketing, Product, HR, Finance etc.
* Attend regular staff meetings and provide direction about the companys goals and objectives.

WHO WE ARE
In 2020, Spectrum Reach was named the Most Trusted Media Sales company in America and won the award for best Audienced Based Buying Platform for our AudienceApp product. Close to 3,000 diverse employees across 39 states make up the advertising sales division of Charter. We offer data driven custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new opportunities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com.
At Spectrum Reach, we offer more than just a job, we offer a career without boundaries!

WE ARE LOOKING FOR

* A minimum of five years of media sales management leading high performing teams focused on multiscreen advertising campaigns including television, digital media, data-informed advertising and programmatic media sales along with previous experience incorporating these attributes into sales strategies.
* Must demonstrate a success in revenue goal achievement and year over year growth of multiscreen advertising campaigns, which include traditional media, digital and programmatic competitors such as Facebook, Google, etc.
* Demonstrate the ability to get others excited about multi-screen ad sales solutions. Must be a proactive and a constant learner with regards to advanced advertising, multi-screen solutions and a history of keeping in front of the ever changing advertising landscape. A proven track record of meeting and exceeding revenue goals, including digital sales.
* Demonstrated sales planning and sales training ability to effectively develop and implement sales strategies and objectives and to motivate and enhance effective sales techniques of sales personnel.
* A thought leader and an early adopter of emerging products.
* Experience with quantitative and qualitative research.
* Effective working knowledge of cable and internet.
* Strong understanding of media (TV and Digital) rating and pricing tools.
* Enthusiasm, creativity, accountability and a strong background in agency business and new business development are a must.
* Team player, an excellent problem-solver, and have the ability to develop, maintain, and grow client relationships.
* Strong knowledge and working experience with Microsoft Word, Excel & PowerPoint.
* Strong math and analytical skills.
* Bachelors Degree in Business or equivalent combination of education and work experience.

Other:
Willingness and ability to travel as required up to 20%.
A passion for continuing professional and personal development, learning and accomplishment.
Ideal candidates will have 3+ years experience in digital media, Advanced Advertising, data driven, impression based and programmatic media sales with a proven track record of building effective advanced advertising teams.
Prior knowledge of advertising and CRM software is preferred. (Salesforce, Strata, Scarborough, Polk, Nielsen, IAB certified, Adword certified, etc.)
Driving is a requirement for this position. Applicants must possess and maintain a valid Drivers License, reliable transportation, and a safe driving record.

For more information on Spectrums benefits, please click here.