Job Description

The Digital Marketing Advisor - Website & Social Media Lead will support the Cigna Medical Group business segment. Reporting to the Senior Marketing Advisor, this role will be responsible for continually improving the website experience and standards to drive patient satisfaction and patient acquisition. The role will create effective digital strategies across the web, CMG website and patient portal (MyChart). Recommends, designs and implements appropriate digital campaigns to increase patient acquisition and facilitate plan sales.

The successful candidate for this role will be a self-directed, proactive individual who is able to work effectively in a highly-matrixed organization and is comfortable in a fast-paced, dynamic environment. The ideal candidate will be based in the market (Phoenix, Arizona).

Duties and Responsibilities

* Develop and maintain effective strategies to enhance the Cigna Medical Group website and online patient experience for the B2C audience.
* Ensure the patient portal MyChart is user-friendly, easy to understand and navigate, and is an effective tool for growing patient engagement
* Own media plans for all digital media and spend estimates to ensure we hit our yearly goals, inclusive of Search, Programmatic, and Social.
* Manage and maintain SEM campaigns to ensure best mix of keywords are being utilized, and optimize toward campaign KPIs.
* Share emerging trends, while monitoring the external environment & competitive position of the brand.
* Manage outside vendor relationships, supervise operational and development activities, and ensure effective budget management.
* Work cross functionally, with Marketing, Sales and Digital Experience teams, to define and maintain appropriate content for web and mobile experience for patients. Develop and assist others in the organization to develop and produce content that is consistent with the organizational brand.
* Create customer testimonial/case study content for B2B and B2C sales.
* Help with planning of future B2B campaigns and management.

Ideal Candidates Will Offer

* Bachelors Degree; MBA or Masters Degree a plus
* 8+ years of relevant, strategic experience
* Digital marketing experience on a direct-to-consumer/patient, analytically-driven marketing team
* Experience managing external creative agencies
* Experience in developing and executing against marketing plans
* Website architecture and UX design experience, including the development of shopping/purchasing portals
* Content management experience
* Experience with marketing analytic and testing methodologies
* Knowledge of and experience with Adobe Analytics preferred
* Curious and inquisitive nature that loves to think from the consumers point of view, and has an understanding of basic market research methodologies
* Experience in balancing strategy within realities of operational parameters
* Ability to work effectively in dynamic, rapidly changing, team-based environment
* Must balance high-priority, long-term projects with short-term, immediate deadlines
* Proven ability to lead in a heavily matrixed environment
* Ability to foster collaboration and value others perspectives and gain support and buy-in for organizational proposals
* Excellent oral and written communication skills and executive presence
* Excellent attention to detail
* Health insurance industry experience a plus

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.

When you work with Cigna, youll enjoy meaningful career experiences that enrich peoples lives while working together to make the world a healthier place. What difference will you make? To see our culture in action, search TeamCigna on Instagram.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.