Job Description

Are you passionate about planning and executing strategically important stories to employees? Would you enjoy playing a meaningful role in positioning Expedia Group as a place where outstanding people with a passion for technology and travel, are motivated to do their best work? At Expedia Group, we have an incredible story to tell and a global organization of about 20,000 employees and millions of prospective employees to tell it to.

Egencia, the business travel arm of Expedia Group, is searching for a Marketing Manager, Digital Advertising to join our demand marketing organization.

Using data tools that integrate with our systems, you'll help with campaign targeting and deliver insights and business growth analysis and help marketing measure our effectiveness. This is a key role and an outstanding opportunity to help our global marketing team transform its culture and its processes via the use of data.

What you'll do:

* Own end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting on paid media campaigns to drive inbound leads

* Lead demand generation campaigns across multiple digital channels including but not limited to paid search, paid social, retargeting/display, and content syndication

* Track campaign performance by audience segment, geo and program. Conduct routine and ad hoc analysis to understand top performance attributes and identify key insights. Drive improvements and innovation with the demand campaigns team

* Deliver regular reporting of lead pipeline, conversion rates and campaign performance across all channels

* Develop quantitative analysis, ad hoc reports, visualizations and models to support marketing decisions

* Support demand generation efforts for internal and external webinars and events

* Test and optimize new channels to expand reach and engage target audiences (e.g. podcast sponsorships, OTT, streaming audio, etc.)

Who you are:

* Natural bar-raiser: curious and hardworking, seeking to learn and understand basic business operations and the organizational levers that drive profitable growth

* Bias to action, being familiar with methods and approaches needed to get things done in a collaborative, lean and fast paced environment

* Lead mostly with questions rather than opinions, thriving on the opportunity to own, innovate, build, and constantly re-evaluate

What you bring:

* BS/MS degree in marketing or a related field or equivalent, and 5+ years of B2B marketing experience in planning, purchasing and optimizing SEM and Paid Social campaigns

* Deep analytical capabilities with the ability to provide evidence-based recommendations

* Experience with A/B testing and other testing methods

* Proficient in Salesforce, Google Ads, and Excel

* Familiar with Marketo, Demandbase, Outreach, Tableau, knowledge of SQL, Python, HTML, CSS, JavaScript a plus!

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, Egencia, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.