To succeed, we need to measure and understand the impact our teams are having for the people and communities who use our apps and services. Were looking for people with strong quantitative research skills to help in this effort. The ideal candidate will be a social scientist with expertise in survey methodology (e.g., bias correction, sampling) and quantitative research methods or a quantitative specialist with experience solving survey methodology problems (especially for self-administered online surveys).
Digital Marketing Research, Demography and Survey Sciences Responsibilities
* Help shape the research agenda and drive research projects from end-to-end
* Collaborate with product teams to define relevant questions about survey methodology and quantitative measurement
* Deploy appropriate quantitative methodologies to answer those questions
* Develop novel approaches where traditional methods wont do
* Provide teams with usable measurement strategies and methodologies to meet their product and business decision needs
* Deliver insights and recommendations clearly to relevant audiences
Minimum Qualifications
* Experience communicating analyses and results to any audience
* Masters or Ph.D. in the social sciences (e.g., Economics, Political Science, Sociology, Psychology, Communication), or in a quantitative field (e.g., Statistics, Informatics, Econometrics) with experience answering social questions
* Knowledge in data manipulation and analysis software and programming languages (R/Stata, SQL/Hive)
* Knowledge in quantitative and survey research methodologies (e.g., bias correction for surveys, survey sampling and design, regression modeling, causal inference with a survey outcome, shrinkage and regularization, designing and analyzing longitudinal panel surveys, behavioral data analysis)
* Experience with quantitative testing for digital marketing campaigns and/or measuring the impact of digital marketing campaigns, especially where the outcome of interest is survey/opinion based
* Expertise with making causal inferences in the context of a digital marketing campaign (either impact evaluation or creative development)
* Experience designing surveys, collecting survey data, and analyzing survey data
* Solid quantitative research skills such as: linear regression, maximum likelihood estimation (e.g., logistic regression, probit)
Preferred Qualifications
* Familiarity with other aspects of survey methodology such as bias correction/weighting and survey sampling (but does not need to be an expert)
* Experience working in the public affairs marketing space
Locations
About the Facebook company
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.
Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Minimum salary of $167,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
Menlo Park, CA
Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.