Job Description

Facebook is seeking a Product Marketing leader who is passionate about technology, innovation, and creating valuable experiences for both consumers and advertisers. This Product Marketing lead will support the Facebook for Business team and manage a team of Product Marketers focused on building advertising solutions for emerging areas of the Facebook app, including Facebook Stories, Search, and Watch. Success for this team is demonstrating positive influence on product roadmaps through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market. This candidate will lead a team of Product Marketers focused on both the inbound phase of product marketing as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders, representing the advertiser perspective and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning and associated messaging and positioning. The ideal candidate has a proven track record demonstrating leadership, influencing executives and key stakeholders across organizations, strategic and analytical thinking, decision making under uncertainty while also coaching and growing their direct reports. This role is highly cross-functional and will work closely with the Product, Engineering, Data Science, Sales, Research, Communications and Marketing teams across Facebook and Instagram.

Product Marketing Lead, Facebook for Business Responsibilities

* Lead, manage, and develop a team of highly skilled Product Marketers

* Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, Research, Design, Communications, Sales and other key teams

* Drive product strategy bridging short-term execution and long-term vision

* Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis

* Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for entire Facebook product portfolio

* Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption

* Effectively and regularly communicate with leadership within the Product and Sales organizations

* Set clear strategy, vision, and prioritization for the team which aligns with product and organizational priorities

* Build and sustain exceptional culture whilst developing outstanding, diverse and empowered teams with exceptional product marketing skills

Minimum Qualifications

* BA/BS degree

* 12+ years experience with 5+ years experience working in a product management, product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)

* Product, product strategy, consulting, or business marketing experience, including experience in digital media and/or advertising sales

* Knowledge on technology and experience turning individual products into solutions that drive business results

* Proven experience managing and mentoring a team of high performers located across multiple, geographically dispersed offices

* Demonstrated experience driving resolution in the context of competing perspectives

Preferred Qualifications

* MBA

* Management consulting or research experience in advertising or media businesses

* Digital advertising experience including understanding of digital advertising models both in the U.S. and globally

* Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

* Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

* Quantitative analytical experience and communication skills

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.

(Colorado only*) Minimum salary of $233,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)