Job Description

We are hiring a Strategic Media Planner to join Facebooks Global Media Team. The team is responsible for communications planning, media strategy and execution stewardship for public affairs campaigns to reach influential policy audiences on behalf of the Facebook family of apps. This role will be responsible for development of media strategies and integrated channel plans for Facebooks public affairs campaigns. They will partner with Integrated Advertising, Brand Strategy, Insights & Analytics, Creative, Social, and Partnerships teams, to devise and execute issue campaigns that deliver our brand narrative through effective and innovative paid media strategies. The ideal candidate is constantly curious about whats next when it comes to influencing elite audiences in marketing trends, in media trends, and in what drives people to action. Most importantly, we are looking someone who will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners in digital campaign orchestration. We are looking for someone who sees patterns that others dont, who pushes for innovation, and who lives and breathes paid media.

Strategic Media Planning, Public Affairs Responsibilities

* Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes

* Leverage quantitative and qualitative insights to influence the audience and media strategy and recommendation, and inform tactical planning, execution and optimization

* Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels

* Build strong working relationships and drive influence with cross-functional partners across Marketing, Decision Science, Insights & Creative teams to develop fully integrated work

* Partner with external media agency, and Media International planners to drive cohesive media planning and execution around the globe

* Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams

* Partner with marketing, product, partnership, creative and agency teams to design custom media activations that deliver brand and product narrative in unexpected ways

* Analyze campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting

Minimum Qualifications

* 5+ years experience in strategic media planning, either within an agency or within a client organization

* Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders and leadership

* Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story

* Experience managing the development of full funnel media strategies and communicating the role of individual channels versus how channels complement each other in a plan

* Proven knowledge and understanding of the trends impacting media, measurement and analytics

* Experience in planning and executing multi-channel media campaigns and working in data-driven environments

* Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research

Preferred Qualifications

* Experience managing a media agency

* Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection

* Experience working in a fast-paced, ambiguous environment

* Deep understanding of the entire digital ecosystem and how and where analytics can drive decision-making experience shaping campaign strategies and translating them into actionable plans with an eye toward data-driven strategies with measurable ROI

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.

(Colorado only*) Minimum salary of $153,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)