Job Description

Job Summary:

Disneys Social Media Marketing team is seeking a Digital Content Marketing Strategist that will be responsible for leading the content strategy for Star Wars social media properties. This includes content planning, ideation, creation, and curation, video and design development, and project and campaign management. This role would report into the Manager, Digital Content Marketing.

This Digital Content Marketing Strategist should be collaborative, creative, and organized, with a strong understanding of all digital platforms. Additionally, the ideal candidate would have a background in digital or social video production. This person should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.

Responsibilities:

* Contribute to Disney and Star Wars social content strategy by researching, pitching, and project-managing video and design content from ideation to publishing across all platforms
* Develop content marketing opportunities with stakeholders across TWDC (The Walt Disney Company), monitor and report platform updates that affect day-to-day execution, and provide regular updates to partners within TWDC and executives, ensuring goals are being met and providing recommendations when necessary
* Write content loglines and scripts as needed and develop content distribution plans across Disney social media properties while taking into account content performance and business objectives

Basic Qualifications:

* Minimum of 2+ years editorial or digital content experience within consumer-facing media
* Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
* Passion for storytelling, listening to what the community has to say, and providing memorable and/or award-winning experiences in the social space
* Basic understanding of digital analytics and performance tracking
* Superior knowledge of social platforms and its native products
* Ability to be nimble and adapt quickly to new technologies and processes
* Polished in presentation and communication
* Highly organized and detail-oriented with an exceptional sense of accountability
* Ability to manage multiple projects and creative ideas in a fast-paced environment
* Be able to find creative solutions to challenges and use data to drive content development and programming decisions
* Experience with social media platforms is required: Facebook, Instagram, and Twitter specifically

Preferred Qualifications:

* General knowledge and passion for Star Wars, and general knowledge of Disney and Pixar a plus!

Required Education

* Bachelor's degree required, preferably with a background in Journalism, Film, Marketing, and/or relevant field