Job Description

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

* Strong focus on B2B marketing through use of journey mapping and message testing to promote awareness and generate leads within our target audiences
* Work closely with Digital Marketing/CRM/Social/Content teams to align creative and strategy to promote Ally Lending, including but not limited to advertisements, emails, direct mail, website content.
* Optimize lead follow-up and nurture programs by working with sales operations team for list creations. Optimize lead follow-up and nurture programs by working with sales operations team to develop criteria for target list creation.
* Implement tagging and tracking of all the campaigns across Ally Lending. Requires close collaboration with agencies, Digital, UX, and IT.
* Assist in the promotion of events, including conferences, tradeshows, and webinars.
* Work with external and internal partners to deliver analytics to refine reporting and deliver insightful roadmap to improve results.
* Track, monitor and publish reporting to show campaign performance and determine which strategies are driving the most engagement/revenue/cost saves across the partners/tactics/strategies.
* Create effective prospect journeys to test and deliver best results.

The Work Itself

* 3+ years of experience in marketing
* Experience with messaging strategy, creation and execution of marketing plans, digital and database marketing
* Experience in B2B marketing, as well as Lead Generation tactics
* Clear understanding of funnel metrics, performance indicators, analytics, and levers for success.
* Bachelor's degree in marketing or related field

The Skills You Bring

* Strong analytical ability
* Proven ability to adapt to a changing environment
* Experience working with cross functional teams
* Excellent verbal and written communications skills
* Ability to work collaboratively with all levels of an organization
* Project management and process improvement
* Self-starter
* Creative

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation -- or total rewards -- extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
* Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally and financially.
* Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and child care discounts.
* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.