Job Description

Job Description

Platforms & Ecosystem - Function and Industry Plays Marketing Lead
Organization: Corporate Function/Marketing + Communications
Location: New York, Chicago

Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With over 500,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Corporate Functions Marketing + Communications

As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Platforms & Ecosystem - Function and Industry Plays Marketing Lead

We are looking for a senior marketing manager to work as part of the global Platforms & Ecosystem Marketing + Communications team, and focused on our function- and industry-specific ecosystem partner networks. This is a key part of our growth agenda. As an ecosystem orchestrator, Accenture helps our clients identify, implement and integrate the right intelligent platforms to address their biggest industry and functional business challenges, and helps clients incorporate these platforms into the right business strategies, operating models and processes to mobilize their workforce, achieve certain business outcomes, and accelerate their path to value.

In this leadership role, the marketer will launch new function- or industry-specific ecosystem partner networks internally and externally designing, managing and implementing internal communications, media and analyst relations, and digital presence. By collaborating closely with HR leads, this role will guide senior business leaders on people communications strategy and develop multi-faceted communications plans and content. The marketer will also develop external marketing and communications strategies, and design and lead the integrated campaigns that help drive interest and demand for the associated function or industry platform plays (bundled services). This includes external multichannel marketing plus internal sales enablement; directing and orchestrating across campaign management, digital marketing, events and people communications teams, as well as external agencies, to run effective campaigns. Collaboration inside of Accenture with our ecosystem partner business groups and our function and industry consulting teams, as well as externally with ecosystem partners and their marketing leads, is important to bring our clients the best of Accenture and drive shared success.

This is a new role and initiative, so we are looking for an experienced, driven marketer who brings an entrepreneurial spirit, is creative and solution-oriented, proactive yet flexible, and takes ownership but is also a team-player.

Responsibilities:

* Partner marketing
* Marketing & communications strategy
* Marketing & communications advisor to the business
* Business stakeholder management
* Management of an extended campaign team
* Creative campaign direction
* Business writing and editing
* Directing and managing across the marketing and communications mix digital, social, events, media, analyst relations, direct marketing, internal communications, sales enablement
* Marketing measurement and reporting, and driving continuous improvement, to run effective marketing & communications campaigns

Qualifications - External

YOUR EXPERIENCE: Basic Qualifications

* Bachelors degree in marketing, communications, journalism or business required. MBA preferred.
* Minimum 10 years of marketing and communications experience.

Preferred Qualifications:

* Experience managing across the marketing mix and knowing what tactics to deploy to achieve the desired business results.
* Experience with ecosystem partner marketing
* Technology and/or services marketing experience
* Experience working in a large and complex organizations
* Global marketing
* Functional or industry marketing experience
* Good client service

Professional Skills:

* Marketing strategy and program planning
* Strong writing, interviewing and content development skills
* Marketing campaign management
* Demand generation
* Media and analyst relations
* Digital marketing and social media
* Strong verbal communication and presentation skills
* Event and sponsorship marketing
* Professional and strong business operator
* Sales enablement marketing
* Strong negotiation skills
* Management of cross-functional teams
* Marketing reporting with data visualization
* A self-starter with an unflustered style and a highly collaborative nature
* Articulate with strong presence and ability to interact with all levels
* Ability to manage complexity and ambiguity

Qualifications

YOUR EXPERIENCE: Basic Qualifications

* Bachelors degree required, prefer in marketing & communications, journalism or related
* A minimum of 10 years of marketing experience, plus experience with ecosystem partner marketing, technology and services marketing, sponsorships, large and complex organizations and global marketing. Functional or industry marketing experience, and agency experience a plus
* A minimum of 10 years of experience in marketing and communications, preferably with some experience in the technology industry; experience in applying marketing concepts; branding and message development skills

Preferred Qualifications

* MBA preferred
* Marketing strategy and program planning, content development, marketing campaign management, demand generation, media and analyst relations, digital marketing and social media, strong written and verbal communication skills, presentations, event marketing, sales enablement, management of cross-functional teams, and marketing reporting with data visualization.
* Technology industry marketing experience preferred
* Previous executive communications experience highly desired
* Excellent Digital, Social Media and PowerPoint skills.

Professional Skills

* Proven ability to provide deep and original thinking about complex issues
* Demonstrated ability to turn complex ideas into stories and visual concepts easily understood by a broad audience
* Executive presence, and a strong knowledge of the technology industry and landscape
* Confidence, presence and personal credibility to establish successful relationships
* Excellent collaboration, negotiation, client service, business stakeholder management and problem-solving skills required
* Strong organization, program management and content development skills, with a demonstrated ability to meet milestones, meet tight deadlines and communicate status on concurrent projects
* Exceptional communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
* Bold creativity and a passion for new technology trends and the future.
* Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
* Demonstrated ability to design, implement and measure multi-faceted marketing plans and programs.
* Demonstrated ability to develop content, including synthesizing complex technology topics and writing new pieces.
* Confidence, presence and personal credibility to establish successful relationships.
* Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences.
* Creative drive, energy, innovation and enthusiasm never satisfied with status quo, always striving to break new ground and bring new marketing techniques and channels to the forefront.
* Bold creativity and a passion for new technology trends and the future.
* Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new.
* Goal oriented, business-focused, responsive and reliable.
* Willingness to learn quickly, take initiative and maintain focus.
* Ability to be flexible and work analytically in a virtual, problem-solving environment.
* Strong project management skills, organizational, multi-tasking, and time-management skills
* Exceptionally strong teaming skills.
* Excellent negotiation, influence, mediation and conflict management skills.
* Sensitivity to the cultural variances across different countries
* Demonstrated leadership in professional setting; either military or civilian
* Demonstrated teamwork and collaboration in a professional setting; either military or civilian

OUR COMMITMENT TO YOU

* Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
* Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.
* Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
* Access to leading-edge technology.
* Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

Other Employment Statements

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

Unless expressly indicated, this role is not open in the state of Colorado.

Locations

CA - San Francisco,GA - Atlanta,IL - Chicago,MA - Boston,MN - Minneapolis,NY - New York,TX - Dallas,TX - Houston,WA - Seattle

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