Bed Bath & Beyond

SEO Manager

Posted on: 5 Mar 2021

Union, NJ

Job Description

We are seeking an experienced SEO Manager to join the Bed Bath & Beyond team in support of our Bed Bath & Beyond (US & CA) and buybuyBaby concepts. This role will work closely with the Director of Search, supporting the overall strategy and leading day-to-day execution of our SEO program. It will focus heavily on driving the technical SEO agenda with our IT partners and management oversight of the in-house SEO content team and external agency. Candidates should have a strong technical SEO experience, ideally having worked on large scale enterprise/ecom websites. They should be passionate about SEO, take an analytical approach to problem solving and be driven by curiosity.

Core Responsibilities:

* Drive SEO agenda focusing on both the technical and content optimization programs, building on current success with keen focus on evolving our program
* Oversee multiple concurrent workstreams and demonstrate ability to prioritize accordingly based on ROI impact analysis
* Develop solutions to scale SEO optimizations and enhancements across 1M+ page websites
* Work closely with Digital Marketing leadership, Product & IT to define/prioritize SEO roadmap initiatives and ensure best practices
* Conduct site crawls and log file analysis to monitor site hygiene, identify new opportunities or remediate issues
* Manage SEO resources (internal/agency) to educate and grow their capabilities, set priorities and ultimately deliver on the SEO program goals
* Oversee ongoing reporting requirements (daily monitoring/weekly performance recaps/ad hoc analysis), communicate performance to business stakeholders and use data to inform strategic decisions
* Educate internal teams across the organization on SEO best practices, establish self as a subject matter expert and thought leader within the organization
* Keep pulse on the competitive landscape to identify opportunities and monitor competitive pressures
* Collaborate with cross-channel partners, specifically SEM, in support of holistic digital strategies

Education Requirements:

* Minimum A Bachelor's degree, with specific training / experience in related field
* Preferred A Masters degree, with specific training / experience in related field

Experience Requirements:

* Minimum 6 years of SEO technical experience in-house or agency, retail ecom and/or site development experience a plus
* Ability to thrive in a fast-paced, dynamic work environment
* Demonstrated success in leading large-scale SEO programs as both a leader and individual contributor
* Deep knowledge of Javascript SEO best practices, Client vs. Server-Side Rendering and experience working on Single Page Application (SPA) websites
* In-depth experience with web analytics platforms (required): Adobe Analytics, Google Analytics, Google Search Console/Bing Webmaster Tools
* In-depth experience with enterprise SEO platforms (required): SEMRush/BrightEdge/Conductor, Botify/DeepCrawl, and Screaming Frog
* Proficient in MS Office programs: Word, Excel and Powerpoint
* Understanding of broader digital marketing landscape and SEOs role within the mix, with experience collaborating across channels

Additional Competencies:

* Excellent verbal, written, and presentation skills
* Proven leadership and strategic skills
* Strong passion for testing, data and metrics and belief in discovering insights in data
* Excellent quantitative and analytical skills - use and analyze data to inform media strategies and optimizations
* Excellent organizational and project management skills; organized with ability to multi-task, prioritize, work quickly and to tight deadlines
* Self-starter who can take initiative to uncover new opportunities and drive enhancements
* Strong collaboration skills and proven ability to build effective relationships

If you need reasonable accommodations to complete the on-line application, please contact the Human Resource Department:

Phone: 1-844-MYHRSC1

Email: myHRSC@bedbath.com

This email address is only to request reasonable accommodation for the application process due to a medical condition. If you do not need a reasonable accommodation for such reason, please use the apply button below to complete an application and upload your resume.

An Equal Opportunity Employer

It is the policy of Bed Bath & Beyond Inc. to recruit, hire, train, promote, transfer and compensate our associates and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status, employment status or any other basis prohibited by applicable law.

Bed Bath & Beyond

Union, NJ

Bed Bath & Beyond Inc., together with its subsidiaries, operates a chain of retail stores. It sells a range of domestics merchandise, including bed linens and related items, bath items, and kitchen textiles; and home furnishings, such as kitchen and tabletop items, fine tabletop, basic housewares, general home furnishings, consumables, and various juvenile products. It also provides various textile products, amenities, and other goods to institutional customers in the hospitality, cruise line, healthcare, and other industries. As of March 2, 2019, the company had a total of 1,533 stores, including 994 Bed Bath & Beyond stores in all 50 states, the District of Columbia, Puerto Rico, and Canada; 277 stores under the names of World Market, Cost Plus World Market, or Cost Plus; 124 buybuy BABY stores; 81 stores under the Christmas Tree Shops, Christmas Tree Shops and That!, or and That! Names; 55 stores under the Harmon, Harmon Face Values, or Face Values names; and 2 two retail stores under the One Kings Lane name.

It also offers products through various Websites and applications, such as bedbathandbeyond.com, bedbathandbeyond.ca, harmondiscount.com, facevalues.com, christmastreeshops.com, andthat.com, buybuybaby.com, buybuybaby.ca, harborlinen.com, t-ygroup.com, worldmarket.com, ofakind.com, onekingslane.com, personalizationmall.com, chefcentral.com and decorist.com.

In addition, it operates Of a Kind, an e-commerce Website that features specially commissioned limited edition items from emerging fashion and home designers; One Kings Lane, an authority in home décor and design that offers a collection of selected home goods, and designer and vintage items; PersonalizationMall.com, an online retailer of personalized products; Chef Central, an online retailer of kitchenware, cookware, and homeware items catering to cooking and baking enthusiasts; and Decorist, an online interior design platform. The company was founded in 1971 and is based in Union, New Jersey.

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