Job Description

Optum is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system. Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their health care needs and stay on track with their health goals. No other business touches so many lives in such a positive way. At Optum, you will perform within an innovative culture that's focused on transformational change in the health care system. You will leverage your skills across a diverse and multi-faceted business. And you will make contributions that will have an impact that's greater than you've ever imagined.

As the only healthcare company with a bank charter, Optum Financial is uniquely positioned to transform the intersection of healthcare and financial services. Optum Financial has an opportunity to leverage its considerable assets and expand into new capabilities to transform the experience on how payers and consumers pay for healthcare by establishing Optum Financial as the leading financial health fintech supplier while creating a new health care relationship and loyalty with both consumers and providers.

Reporting to the SVP, Head of Product Marketing for OptumHealth, the SVP, Head of Marketing for Optum Financial will serve as a key leader for both the Product Marketing team and the Financial Services business. In concert with business line leadership and marketing colleagues, this role will lead a team of product marketers in the development of fully-integrated, omni-channel, go-to-market strategies and campaigns that will drive meaningful results for the business.

Primary Responsibilities:

* Leads the development of an overall marketing strategy that will drive profitable growth of Optum Financial
* Working with business partners, gain a thorough understanding of the drivers of Optum Financial's lines of business; understand its P&L, its strategic goals, and successfully lead the team to support the growth of the business
* Partner with Optum Financial's business leaders to develop and execute strategic, fully-integrated, omni-channel marketing plans and programs that directly support the business's growth agenda specifically focused on:
* Deliver differentiated payment capabilities
* Build an integrated provider banking ecosystem with a unified value proposition that supports provider banking and lending
* Focus on platform consolidation in Health Benefit Account business
* Enter new markets or extend our market positions and accelerate growth
* Provide strategic and tactical support to package, position and promote innovative capabilities that differentiate Optum Financial from competitors in all markets
* Facilitate a collaborative process to ensure marketing strategies are aligned, prioritized, and focused on the greatest opportunities to drive engagement and profitable growth
* Develop and/or support differentiated and compelling value propositions for the Financial Services product suite that clearly articulates the unique benefits to target audiences; guide future offerings to strengthen our value proposition and expand market share
* Drive the annual and quarterly integrated product marketing planning process for the Financial Services product suite
* Proactively assume responsibility for leading and executing on strategic initiatives and projects, responding to requests, and serving as a key contact for Optum Financial and Product Marketing
* Advance the Product Marketing analytical agenda delivering on KPIs (financial, engagement, etc.) for all marketing initiatives; develop and optimize A/B testing strategies to assess marketing impact; ensure necessary reporting is in place to track and measure activity, engagement, and financial metrics
* Develop and manage the appropriate level of resource investment to meet campaign objectives, goals and budget; accountable for driving to target outcomes within identified budget
* Drive alignment across OptumHealth business units and shared service partners to create better coordination with business partners across Optum, UHG and related functional areas

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Required Qualifications:

* Bachelor's degree
* Proven success (12+ years) as a data-centric, business-minded, highly strategic product or line of business marketing executive, including 5+ years of consumer marketing
* Demonstrable track record of leading teams in the development of fully-integrated, omni-channel business-building strategies and campaigns
* Serves as a strategic partner to line of business leadership; brings gravitas in successfully working with strong executive leaders with a distinctive point of view; mature, can push back appropriately and manage expectations
* Demonstrates a consistent ability to take information and make it actionable; react to market trends, opportunities, and threats; leverages data to drive thinking/strategies
* Couples very strong consumer marketing with substantive experience partnering with sales teams; demonstrated understanding of B2B marketing dynamics
* Entrepreneurial orientation adept at solving unique and complex problems with broad impact on the business
* Demonstrates superior intellectual capacity and sound judgment to lead in a changing and ambiguous environment; comfortable working in a complex, highly-matrixed organization
* Experience in effectively leading, supervising and developing staff in ways that strengthen team effectiveness and efficiencies
* Highly-organized and disciplined project management and leadership skills to balance multiple projects with varying priority, as well as ensure project stakeholder accountability, collaboration and timely completion of work
* Sound business and creative judgment; executive presence with presentation, influence and execution skills
* Team player with a positive, can-do attitude; able to roll up sleeves as well as operate at strategic level
* Superior written and verbal presentation skills
* High level of energy and passion for marketing
* Strong character, highly intelligent, fiercely loyal, sense of humor
* If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders

Preferred Qualifications:

* Consumer financial services (e.g. credit cards) marketing experience
* Partnership and B2B Marketing
* Master's degree in Marketing or Business Administration preferred

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.SM

Colorado Residents Only: The salary range for Colorado residents is $169,500 to $322,500. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, in addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing, SVP, Senior Vice President, Optum Financial, Financial, Telecommute, Telecommuter, Telecommuting, Work from Home, Work at Home, Remote