Field Social Media Specialist
Posted on: 2 Mar 2021
Walnut Creek, CA
Job Description
Job Description
The social media specialist is part of The Studio the largest dedicated real estate marketing agency in the country, which supports Coldwell Banker Realty, the Coldwell Banker brand and its franchises, and special Realogy marketing projects. At The Studio, we value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds.
The Studio is seeking talented social media specialists to support our local real estate companies across the nation. The social media specialist has an in-depth understanding of how each social media channel works and how to optimize content so that it is compelling and creates results, with a goal of gradually achieving superior customer engagement, website traffic, and revenue by strategically exploiting all aspects of social media marketing.
The Field Social Media Specialist will support social media needs in Utah, Hawaii, Sacramento and Tahoe primarily working from home yet traveling to events as needed.
Specific job duties include:
* Source, develop, and post targeted local office and company content community involvement
* Drive onboarding support socially including through the support of company recruiting and engagement efforts.
* Facilitate agent achievement & recognition related social media engagement
* Collaborate with Field Marketing Director and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture
* Work with senior leadership to enhance their social media presence and skillset
* Participate in engagement of local competitive and recruiting messaging and efforts
* Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
* Collaboration with PR Team to expand on publicity, community relations, and philanthropic efforts
* Join relevant conversations on behalf of the local company, soft-selling the services of Coldwell Banker and Coldwell Banker agents.
* Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
* Local marketing ambassador/contact for upcoming Social Media Concierge effort.
REQUIREMENTS
* 2 4 years experience in a social media marketing or digital media specialist position
* Competency in Adobe Creative Suite, social analytics, SEO, platform management. Strong experience working in Word, Outlook, PowerPoint, Excel, Facebook, LinkedIn, Instagram and Twitter
* Superior writing, proof-reading, communication, and presentation skills including solid text, video and photo editing
* Past agency experience and knowledge of real estate industry a plus
* Experience with training social media concepts in an online and in person environment
* Four-year degree in media, marketing, communications or related field
* Ability to operate and create measurable results in a minimally supervised environment. Must be able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, able to manage own workload without constant supervision and direction and flexible enough to work on other projects as needed.
LI-HW1
Realogy Holdings Corp.
Madison, New Jersey
Realogy is a global provider of real estate services with a singular mission: We serve agents. This strategy is aimed at growing the base of high-performing independent sales agents at our company-owned and franchisee brokerages, providing services to make them more productive and their businesses more profitable.
While you won’t see our name on For Sale signs, you will see those of our industry-leading brands: Better Homes and Gardens Real Estate, Century 21, Citi Habitats, Climb Real Estate, Coldwell Banker Real Estate, Corcoran, ERA Franchise Systems and Sotheby’s International Realty to name just a few. Our four business units work together to provide a full-service solution to meet the needs of agents and their homebuying clients, from the initial listing until the keys are turned over.
Realogy was recently designated a Great Place to Work® for the second consecutive year, recognizing the company’s commitment to providing meaningful work and an environment where employees can grow and succeed. Realogy has 16,600 offices and approximately 302,000 affiliated brokers and agents worldwide. We’re the leader in residential real estate sales, with $6.1 billion in revenue in 2018, nearly 1.4 million real estate transactions and approximately 16 percent of market share of the U.S. residential real estate market. We’re there to serve agents who help people find and buy houses, move, and finance their dream.
Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand’s mission is to empower its people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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IndustryReal Estate Services
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No. of Employees11,800+
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Website
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Jobs Posted585
