Job Description

Position Summary...

What you'll do...

What youll do

As the Associate Director of Strategic Digital Media Activation, you will lead the strategic performance activation team trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs. You will oversee the teams programs, deriving insights and optimization opportunities. You will oversee the Display, Paid Social, Search activation and strategy. You will help Walmart grow Publisher relationships with Facebook/Google etc. helping influence both Walmart and Publisher product roadmap. You will partner with Strategic Planning teams, and Marketing teams to lead best-in class digital executions.

The Associate Director of Strategic Digital Media Activation will report to the Director of Strategic Digital Media Activation in Hoboken, NJ. We are looking for an operations focused, highly analytical leader to develop trafficking best practices for the Strategic Digital Media Team.

Job Description

* Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Conducts performance and career development conversations

* Supports the development of Walmart's digital media strategy by providing input into channel strategy. Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.

* Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs

* Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.

* Supervise multiple complex digital campaigns, and oversees end-to-end implementation; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital. Provides guidance on campaign optimization methods to achieve campaign and channel objectives.

* Reviews Digital Media processes, workflows and methods of collaboration with internal Marketing teams, as well as cross-functional teams; develops modifications or large scale changes to existing processes/ procedures. Implements change approach, strategy and plan.

* Collaborates with digital marketing teams (e.g., eCommerce Category Marketing) and with Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/ programs.

* Leads the development of reporting and monitoring dashboards across multiple complex channels (Display and Paid Social, SEM). Recommends improvements to optimization methodologies (e.g., optimization algorithms) based on performance reports.

Desired Skillset:

* 8-10 years of professional experience within a data driven eCommerce or digital marketing organization
* 3-5 years leading an operations focused team
* Deep understanding of key media channel execution (CRM, Paid Social, Display, SEO, SEM, and Affiliate)
* Strong analytical skills, capable of working with data and deriving insights to drive hypotheses and actions from it
* Experience working cross-functionally among business stakeholders and technical teams
* Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.)



Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelors degree in Marketing, Business, or related field and 4 years experience in marketing or related field OR 6 years experience in marketing or related field.



Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Advertising, Marketing, Supervising Associates, Working on cross-functional teams or projects