Job Description

At Ally, we take the safety and health of our employees seriously. Related to COVID-19, Ally moved quickly and decisively to protect the health and well-being of our teammates, including instituting a work-from-home protocol in mid-March. We are continuing to hire during this time and are finding new and innovative ways to onboard new teammates remotely. Flexibility remains key as we approach the evolving situation. Our teams will continue to work-from-home until leadership, in coordination with governmental guidance and requirements, determine that it is safe to re-enter our facilities.

You can read more about how Ally is supporting our employees, customers, auto dealers and communities during this unprecedented time here.

Position Description

As a Sr. Email Developer at Ally you will be responsible for producing highly dynamic emails across Ally brands utilizing the Salesforce Marketing Cloud Platform.

This position will work collaboratively with business partners to ensure emails are built according to brand & accessibility standards, as well as follow current email best practices. The ideal person will have advanced skills in developing/deploying email campaigns and landing pages that may include dynamic data, AMPscript, SQL, and/or use of Journey Builder.

Job Responsibilities

The Senior Email Developer's responsibilities will include, but not limited to:

* Develop & launch complex & responsive emails using internal UX or external agencies' assets
* Set up & deploy user-initiated and recurring, automated email campaigns in Salesforce Marketing Cloud (SFMC)
* Conduct & document self and peer reviews to troubleshoot code rendering issues across desktop and mobile devices
* In coordination with Marketing Director, perform admin-level tasks related to SFMC, including:
* Create and manage sender profiles
* Set up & maintain data extensions
* Segmentation using filters, flags on files
* Understand the features and limitations within the current environment and recommend improvements or alternative solutions
* Develop landing pages in support of email & marketing campaigns
* Support and mentor members of the email team and marketing partners with knowledge share, open communication, shared workload and teamwork
* Research & recommend new best practices, efficiencies and process improvements; be an established email subject matter expert
* Proactively work with teammates and partners to achieve balance between expectations and realistic deliverables
* Manage multiple email projects simultaneously and prioritize accordingly
* Provide technical explanations to non-technical partners
* Ensure all work being produced meets the highest standards, error free and delivered on time
* Be aware and have a proactive approach to problem identification and resolution related to execution of email campaigns & automations
* Recognize when and to whom to escalate issues; utilize knowledge and experience to avoid similar problems in the future

Qualifications

* Bachelor's degree or equivalent is required
* Minimum 3+ years of experience in email development; writing HTML, CSS and specifically media queries for specific devices
* Experience optimizing emails to display across popular & current browsers and email clients
* Must have prior experience with SFMC; experience using SFMC Journey Builder, Automation Studio, Einstein Insights and Analytics Builder preferred
* Expert at using AMPscript to produce multiple versions of personalized & dynamic emails
* Demonstrated experience with JavaScript, JQuery
* Knowledge of data management, using data extensions and SQL
* Programming knowledge such as PHP or ASP
* Experience with 3rd party tools such as Litmus, Email on Acid, Movable Ink, Persado
* Knowledge of AMP for Email & impacts of Dark Mode
* Photoshop proficiency is required; Adobe Creative Suite and Sketch experience is preferred
* Experience with email accessibility standards is preferred
* Ability to work outside of standard business hours, as needed
* Works well as a team but also thrives independently with limited supervision
* Knowledge of CAN-SPAM and e-mail regulatory compliance
* Very high attention to detail; capable and confident problem-solving skills
* Versatility, flexibility and a willingness to work within constantly changing priorities
* Ability to multitask complex projects independently
* Proven ability to meet deadlines with effectiveness, accuracy and efficiency

Ally Overview

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

Business Unit/Enterprise Function

The Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.

Total Rewards Information

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation -- or total rewards -- extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
* Planning for the Future: benefits to help you plan for the near and long term including an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement and other financial well-being programs.
* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and family stay on track physically, socially, emotionally and financially.
* Building a Family: adoption, surrogacy and fertility support as well as benefits that help you take care of your family -- parental and caregiver leave, back-up child and adult/elder day care program and child-care discounts.
* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.