Job Description

CREATIVITY IS OUR SUPERPOWER. Its our heritage and its also our future. Because we dont just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heardwhen everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Mattel is seeking an Associate Marketing Manager based here at our worldwide headquarters in El Segundo, CA on our Emerging Channels Customer Marketing Team.

What Your Impact Will Be:

* In partnership with Sr Manager, manage customized product strategy for the entire EC shared line (~180 SKUs) and assigned pillar account-specific lines. Includes planning, tracking, and managing requests for Emerging Channels making sure requests forwarded to NAD/GBT marketing teams have a sound reason for being, and product will drive incremental volume via meaningful differentiation
* Collaborate with cross-functional teams on customized product lines for Emerging Channels to achieve overall business goals of both Mattel and the customer
* Via managers leadership, AMM will:
* 1) Develop customized product requests as part of the annual process
* 2) Perform in-depth analysis of customized performance to optimize the line year over year
* 3) Support key customer meetings and participate in customized customer business reviews, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations for future customized product

Pillar Account Management:

* In partnership with the Manager/Sr Manager, develop, socialize, and execute full-year strategic marketing/promotional plans for all Brands on assigned accounts by collaborating with Marketing, Sales, and licensor/outside vendors.
* Develops omnichannel marketing activities & assists in asset/content coordination to positively impact online/in-store sales, profitability and customer experience across the account for all Brands.
* Supports preparation of Planning Meetings with the customer; Responsible for scheduling, materials, and presentations.
* Seeks out new or leverages all possible existing data identify account business opportunities and track omnichannel marketing levers ROI/KPIs
* Completes full analysis of programs throughout their life cycle including development, justification, and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders
* Supports the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Marketing, and Finance to assist in the development of pillar account exclusive product strategies and account strategies.
* Maintains excellent relationships with key account stakeholders to influence and maximize promotional opportunities.
* Maintains accounts non-media budget and is responsible for Internal tracking entries/processes and ROI analysis

What Were Looking For:

* Minimum of 4 years experience (or 2 years, with MBA) in marketing, sales, business planning, category management, or related field.
* Proven Shopper Marketing and/or project management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
* Experience working with top US retailers preferred, but not required
* Possess complex problem-solving techniques/skills
* Excellent analytical and Excel skills necessary for profitability analysis and ROI projections yet also a creative thinker
* Excellent written, verbal, and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales, and outside vendors.
* Understanding of trade promotion strategies with exceptional planning and organizational skills.
* Strong negotiation skills.
* Team Leader that is able to forge and maintain strong relationships with stakeholders
* Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management
* Strong knowledge of MS Office with particular emphasis in Excel and Power Point.
* Resilient - needs to demonstrate optimism and passion to continually focus and achieve goals.
* Goal-oriented and highly strategic
* A willingness and flexibility to travel

Personal Attributes Required

* Creative
* Resilient, self-motivator
* Collaborative
* Positive, can-do spirit
* Analytical
* Emotional Intelligence
* Speed
* Communication
* Accountability
* Strategic
* Passion for the Toy Industry

What Its Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

* We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
* We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
* We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.