Job Description

Do you want to be part of a team that encourages your growth, supports your ambitions and makes it a priority for you to reach your goals? Is helping people part of who you are? At MassMutual, we help millions of people find financial freedom, offer financial protection and plan for the future. We do this by building trust with our customers by being knowledgeable problem solvers and prioritize their needs above all else. We Live Mutual.

Description



The Opportunity

As the Director of Distribution Channel Marketing Analytics, you will be leading a team of marketing analysts to drive the design and delivery of channel performance measurement strategy, framework and learning agenda across MassMutuals four distribution channels (Financial Advisors, Worksite, Institutional and Brokerage). You will closely partner with the Channel Marketing teams and sales distribution partners to drive sales, producer engagement and optimize return on investment by delivering insights to guide audience selection, campaign design and test and learn. You will also be leading the team to create and deliver campaign performance reporting and audience insights. You will have immediate impact and the opportunity to interface with marketing leaders throughout the organization. We are looking for a candidate with a passion for data, and the ability to weave a story together from campaign, audience mindset and behaviors as well as distribution channel performance. This position reports into the Head of Marketing Analytics and Customer Insights.

The Team

The Distribution Channel Marketing Analytics team is part of the Marketing Analytics & Customer Insights group that aims to drive growth, investment optimization and efficiency through the lens of media campaign analytics, consumer & producer insights and marketing technology enablement. The Distribution Channel Marketing Analytics team is comprised of subject matter experts in marketing analytics across all four distribution channels.

The Impact

The Director of Channel Marketing Analytics will:

* Enable channel marketing campaign performance tracking and optimization through campaign measurement and reporting

* Translate data into actionable insights to inform marketing and media strategies

* Tackle learning agenda for B2B and B2C campaigns, social and content performance

* Identify research needs (producer segmentations and mindsets) and work with the research SMEs to drive producer engagement and experience

* Explain key findings and strategic implications of analytics results in a simple, easy to understand manner

* Curate learnings across multiple data/insight sources to develop broader and deeper insights by leveraging own expertise and across the Marketing Analytics & Customer Insights CoEs

Minimum Qualifications:

* 5-10 years of marketing analytics (B2B and/or B2C), strategy and CRM measurement experience.

* People management experience

* Excellent analytical and problem-solving skills,

* Strong written, verbal and presentation skills

* Bachelors degree required

* High level of curiosity to and a fast learner

* Ability to build relationships across peer teams and stakeholders

* Self-starter and highly outcome-focused

* The ability to prioritize and juggle many tasks, often under a deadline, while remaining detail-oriented

The Ideal Qualifications

* B2B marketing experience

* Digital; Marketing Analytics experience

* Expertise in financial services or insurance industry

* 2-5+ years of managing people

What to Expect as Part of MassMutual and the Team

* Regular meetings with the Marketing Analytics and Customer Insights team leads and Marketing & Brand stakeholders

* Focused one-on-one meetings with your manager

* Access to mentorship opportunities

* Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups

* Access to learning content on Degreed and other informational platforms

* Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

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Why Join Us.

Weve been around since 1851. During our history, weve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard.

Recognized as a 2019 Worlds Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. Its more than our company structure its our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.