Job Description

The Small Business Group contributes directly to Facebooks mission by connecting every small business in the world with their customers on Facebook, Instagram, and Messenger, and then helping them grow through solutions like pages, advertising, and messaging. We succeed when we help our customers grow their business. The Small Business Group at Facebook is one of two sales channels responsible for Facebooks multi-billion dollar advertising business. Our team helps more than 99% of Facebooks 7 million plus advertisers. Our potential business is even larger with more than 160 million businesses on our platforms.

Facebook is looking for a Channel Marketing Insights Manager with research, communication and people management skills. Facebook is a diverse set of products it's ripe for research. But figuring out the right research, the appropriate engagement, and the ideal touch points is a delicate balance.

What makes a good candidate? Someone who has breadth and depth of research skills - who understands the balance and trade-offs between scrappy and rigor, and ultimately how research translates into product and marketing recommendations and decisions. It's not enough to answer interesting questions about customer behavior; our team focuses on what impact that knowledge can have on the business. You will oversee a team of world-class researchers across multiple research disciplines.

The role requires you to be an expert researcher with a proven track record of doing qualitative (primary) and quantitative (secondarily) research that impacts a complex and diverse product. In addition, you need to have a proven track record of building and managing high-performing teams, preferably with researchers of different disciplines. You will be required to articulate the vision of the research team to marketing, product and cross functional leadership while being a strong advocate for the role of research across the organization.

We employ a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, and 1:1 interviews. We value a diverse range of perspectives and stem from many different backgroundsgeographically, culturally, educationally, philosophically. You must become a trusted, strategic partner to stakeholders by communicating and demonstrating the value of research, and by delivering insights that lead to measurable business value. You must be a data expert, but also know when to trust your gut. You must contribute to design and strategic discussions and be an overall expert in the relationship between research, design, marketing and product. You must build strong relationships with other research teams at Facebook to ensure a cohesive and cross-functional vision for Research at Facebook. It's not enough to answer interesting questions; our team focuses on impact. You will oversee a team of world-class researchers across a key product vertical, and across multiple research disciplines.

At Facebook, we are focused on building a diverse and inclusive workplace. Our Channel Marketing team is focused on amplifying diverse perspectives across our community, so we welcome you, your personal experience and different perspectives.

Channel Marketing Insights Manager, Small Business Responsibilities

* Build and manage high-performing teams with researchers of different disciplines

* Independently manage day-to-day activities and complex situations. Identify problems and solutions around escalations

* Set clear expectations and goals for direct reports and collective team while holding individuals and team accountable for success

* Provide clear, actionable feedback and support to develop and grow individuals

* Build and develop a research toolkit that extends across all levels of complexity

* Build strong relationships with other research teams at Facebook Inc. to ensure a cohesive and cross-functional vision for Research at Facebook Inc.

* Become a trusted, strategic partner to stakeholders by communicating and demonstrating the value of user research, and by delivering insights that lead to demonstrable business value

* Partner with the recruiting organization to build diverse teams and inclusive environments

* Resource Allocation - ensure we are always focusing on the highest priority things, focusing both on the short term needs as well as looking ahead to the next big challenge

* Guide research throughout the product life-cycle from early stage generative research, through iterative concept or prototype testing, and post-launch measurement

* Deliver actionable and relevant insights aligned to both strategic and tactical product and designs decisions

* Identify and prioritize short-term and long-term research that delivers impact

* Advocate passionately for the customer, ensuring that the product experience is aligned to user needs and expectations

Minimum Qualifications

* Bachelors degree or equivalent work experience conducting research with meaningful business impact

* 12+ years of research experience with user research, quantitative research, qualitative research, and track record of using data to make arguments

* 3+ years of experience directly managing, coaching and developing full-time researchers across different research disciplines

* Experience building teams over time through hiring, growing, and retaining high-performing researchers

* Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)

* Track record of translating research into business impact

* Experience working with a variety of cross functional peers and stakeholders (e.g., product managers, data scientists, designers, engineers, policy, communications, marketing)

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.