Thermo Fisher Scientific

Digital Content Manager

Posted on: 22 Feb 2021

Remote, CA

Job Description

When you2019re part of the team at Thermo Fisher Scientific, you2019ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you2019ll be supported in achieving your career goals.

How will you make an impact?

The Digital Content Manager provides content strategy, content management, and content governance expertise to help ensure effective, high-quality digital content on thermofisher.com. The Digital Content Manager ensures that marketing web content adheres to best practices in information architecture (IA), editorial and brand style, user experience (UX), design, and web strategy. The candidate must be able to build and navigate strong and collaborative partnerships with internal stakeholders, function as a website subject matter expert for marketers and web teams, and be a tireless advocate for the customer experience. The successful candidate is detail-oriented and has the ability and desire to work in a governance role.

What will you do?

* Ensure that digital content is accurate, consistent, and complete, and adheres to digital, editorial, SEO, and brand standards

* Establish and enforce website content guidelines

* Document and train on content best practices

* Review, edit, and align marketing, educational, product, support, and search content for campaigns, new product introductions, integration projects, and routine requests according to best practices

* Author or edit directly in content management systems, and troubleshoot content display issues

* Provide subject matter expertise in life science fields, including a strong understanding of applications and techniques used in laboratories or industrial settings

* Advise on content strategy for web content projects

* Identify opportunities for and enlist business assistance with content optimization and cleanup

* Advise on location of new marketing pages within the site hierarchy

* Provide feedback on optimizing content for search engines

* Manage, coordinate, and prioritize tactics and projects, delivering on time and on budget

* Analyze internal and external customer needs, address customer feedback, and participate in voice of customer studies and content optimization projects to improve the presentation of content

* Communicate and collaborate effectively with business partners in meetings and using project tracking systems

* Advise on content aspects of A/B testing

* Analyze content performance and web feedback, and use those data to regularly reevaluate web content guidelines and recommended content practices

How will you get here?

* BA/BS in a scientific discipline; advanced degree preferred

* Experience writing or editing scientific technical marketing content

* Experience managing marketing and product content on websites within content management systems

* Laboratory experience a plus

* Keen attention to detail and a high regard for content quality

* Impeccable writing, grammar, and proofreading skills and sophisticated knowledge of English usage (grammar, spelling, punctuation, language usage, audience sensitivity) and scientific content types

* Understanding of web disciplines such as user experience, taxonomy and tagging, information architecture, content marketing, componentized content, digital marketing, analytics, and testing

* Excellent analytical, problem-solving, time management, and communication skills

* Strong project management, relationship management, and critical thinking skills

* Strong organization, verbal communication, and presentation skills

* Ability to manage multiple projects under tight timelines

* Highly motivated with a demonstrated ability to take initiative to drive content improvements

* Experience in web analytics a plus

* Ability to travel at low frequency for team, project, and business meetings

Thermo Fisher Scientific

Waltham, MA

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of more than $24 billion and approximately 70,000 employees globally. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity. Through our premier brands - Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services - we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.

To serve science, Thermo Fisher Scientific needs to stay ahead of it. To be the world leader in serving science, we need to anticipate (pre-empt) customer needs. We need to constantly think about advancing science, so customers have the freedom to be bolder and more innovative – we are committed to pushing science and technology a step beyond where it is today.

 

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