Job Description

Job Description

Responsibilities

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $11.4 billion in 2019. In 2020, UHS was again recognized as one of the World's Most Admired Companies by Fortune; ranked 281 on the Fortune 500; and in 2017, listed 275 in Forbes inaugural ranking of America's Top 500 Public Companies. Headquartered in King of Prussia, PA, UHS has 90,000 employees and through its subsidiaries operates 26 acute care hospitals, 328 behavioral health facilities, 42 outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located in 37 U.S. states, Washington, D.C., Puerto Rico and the United Kingdom.

The UHS Corporate Marketing Department is hiring a SEO Specialist whose responsibility is to research and implement search engine optimization recommendations to existing website copy which includes placing keywords appropriately in copy to gain organic search engine traffic. This position will also work with other members of the department on a daily basis to support the department's strategic marketing messaging for all UHS websites.

Key Responsibilities include:

* Optimize new and existing web copy and landing pages for Search Engine Marketing (SEM)
* Direct marketing and content teams on how to improve the performance of our websites in search engines like Google and Bing, and how to appropriately optimize for conversions and user experience. Pursue content marketing and backlinking opportunities that align with company goals
* Assists in growing and managing SEO efforts for both Acute and BH divisions. Determine key search phrases and optimize webpages that could drive traffic and increase conversions for all owned websites
* Perform audits to identify issues and ensure sites are properly optimized
* Gain insight into patient needs, untapped opportunities, and collaborate with facility teams to clarify personas and develop target messaging, images, etc.

Qualifications

Bachelor's degree in marketing or related business field with 3 - 5 years' experience preferred.

* 3+ years of experience optimizing with SEO tools such as Moz.com, Raven Tools, Link Research Tools, SEMrush, Majestic SEO, Google Analytics, and Google Search Console
* 2+ years of experience with keyword analysis using tools like Google Keyword Planner
* 1+ years of experience using CSS and HTML to style content
* Comfortable presenting PowerPoint to facility leadership
* Familiarity with using WordPress or other CMS to manage a website
* Familiarity of Microsoft Excel or Google Sheets
* Knowledge of white hat and black hat tactics
* Experience with Google services (Google Search Console, Google Tag Manager, Google Analytics, Google Data Studio, and Google My Business.)

This opportunity provides a rewarding career, challenging and rewarding work environment as well as growth and development opportunities within UHS and its subsidiaries, including competitive compensation, excellent Medical, Dental, Vision and Prescription Drug Plan, and 401k with company match.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates with matching skillset and experience with the best possible career at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail etc. If you feel suspicious of a job posting or job-related email, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449