Job Descriptions
Company Description
McDonalds is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonalds, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
While most of us are working remote during COVID-19, we're excited to get back to our state-of-the-art headquarters in the booming West Loop of downtown Chicago! It's set up to be a global hub that cultivates collaboration:
* Take a class at Hamburger University
* Sample future items in our Test Kitchen
* Utilize the latest technology to connect with your team around the globe
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you dont meet every single requirement!
Job Description
Looking for a team that inspires craveability, passion and imagination of customers, where you can be a part of the team shaping how America eats? McDonalds is one of the most beloved brands around the world. Every day, McDonalds brings delicious, feel-good moments to millions of people with some of the most craveable products on the planet. With tremendous momentum in the business, were building a better McDonalds one tasty bite at a time.
There has never been a more exciting time to join the McDonalds US Brand & Menu Strategy Team. Our responsibility spans from developing new menu items, renovating classic menu items, ideating exciting promotions and launching new brand experience platforms. The Brand & Menu Strategy Team has been the driving force behind recent growth in the business, including the only-at-McDonalds Worldwide Favorites menu promotion, the competitive transformation of our signature QPC burger line, and the successful launch of McDelivery. Were working with excitement, purpose and creativity to continue that momentum by developing new proprietary menu innovation, core menu improvements and brand engagement platforms that will delight customers, drive sales and build the McDonalds brand.
We are constantly finding ways to elevate the customer experience to deliver McDonalds brand promise: make delicious feel good moments easy for everyone. The pace is fast, the learning is constant, the work is challenging (and delicious)and as part of a team this driven, the possibilities are endless.
Qualifications
We are looking for intellectually curious problem-solvers that have a passion for marketing, innovation and creating distinctive customer experiences. As part of the U.S. Brand & Menu Strategy, you will help create the future at McDonalds.
Using trends and consumer research, you will contribute to setting short-term and executing long-term for your category or business vertical. You will be accountable for generating new ideas and launching those ideas by leading cross functional teams, comprised of consumer insights, operations, culinary, finance and supply chain colleagues. Your responsibilities will include product, promotion and platform development; positioning and communication development; and commercialization of new menu items. You will also be a key contact, interfacing with our owner/operator partners to bring the products and communication to life in the restaurants. Youll contribute to developing and execute plans to deliver on annual financial goals, while managing the everyday needs of the business.
If youre intrigued by unlocking customer insights to create compelling brand strategies and if you are energized by a fast-paced, dynamic environment, we invite you to explore joining us to help shape the future of the U.S. McDonalds brand and menu!
Key Components of the Role
* Synthesize insights and data to deliver fresh, new thinking and recommendations on category development
* Set and execute short term strategy for the category and contribute to long term strategy
* Develop category analyses and insights that fuel innovative ideas
* Create differentiated product concepts and positioning
* Collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
* Manage market tests and contribute to work with agencies to bring the product to life in communication
* Build compelling Business Cases and contribute to other business activities
* Assist with sell-in to leadership and owner/operator partners
Minimum Qualifications
* Bachelors Degree required
* 5 years minimum marketing experience, food marketing or innovation experience preferred
* Innovation mindset
* Strong communication skills and interpersonal skills
* Ability to synthesize data and form logical conclusions
* Demonstrated ability to lead teams
Additional Information
McDonalds is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com
McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Chicago, IL
McDonald's Corporation operates and franchises McDonald's restaurants in the United States and internationally. Its restaurants offer various food products, soft drinks, coffee, and other beverages, as well as breakfast menu. As of December 31, 2018, the company operated 37,855 restaurants, including 35,085 franchised restaurants comprising 21,685 franchised to conventional franchisees, 7,225 licensed to developmental licensees, and 6,175 licensed to foreign affiliates; and 2,770 company-operated restaurants. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.