Job Description

THE POSITION

ValuePenguin, a LendingTree company, is seeking a strategic and driven Insurance Manager to join our SEO/Content Marketing team. We focus on promoting the visibility of and traffic to our site through a multidisciplinary team of analysts, writers, and PR specialists.

The SEO Manager will help set the strategy and execute on it, leading our team of writers and analysts to grow ValuePenguin's core vertical. They will be responsible for driving the growth of our business in terms of traffic, product coverage and consumer engagement, in addition to reporting on performance and findings. The Manager will have demonstrated an ability to lead a cross-functional team through strategic planning and have a consistent record of driving results.

Our goal is that Managers will acquire a broad skill set with an understanding of how to develop a driven consumer focused product and content library. This is a phenomenal opportunity to learn about digital and consumer marketing in financial industries, develop analytical skills, and partake in a successful and entrepreneurial environment.

RESPONSIBILITIES

* Conduct extensive research on Insurance industry trends
* Drive the strategy and execution of the growth of ValuePenguins Insurance vertical
* Develop and periodically revise in-depth guides and reviews of insurance products in coordination with our writers and analysts
* Lead and run qualitative and quantitative performance metrics
* Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations
* Assist in data collection and analysis for development of tools and calculators on our website
* Identify and prioritize ideas for new content, guides and tools based on research into consumer needs and general trends
* Propose hypotheses and lead tests to improve traffic, engagement, and conversions
* Follow relevant news and conduct research into assigned topics to develop expertise
* Track relevant industry and direct competitors activity
* Review and update in-house data resources for quality assurance purposes
* Track about and apply current SEO standards

QUALIFICATIONS

* BA/BS with previous research experience or internship desired
* Outstanding academic achievement and high aptitude for quantitative analysis
* Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
* Attention to detail
* Excellent written and verbal communication skills
* Strong communication, organization and project management skills
* Ability and eagerness to interpret data
* Collaborative teammate with ability to work independently and lead multiple projects/tasks
* Comfortable working with Microsofts Excel (i.e. vlookup, pivot tables, graphs)
* Comfortable with basic HTML

Bonus

* Experience managing and leading by influence
* Consistent track record as a phenomenal cross-functional business partner
* Background in the insurance industry
* Background in digital marketing, product marketing, or product management
* Solid understanding of SEO best practices and tools