Job Description

Description

Were looking for an end-to-end content strategist who is equally passionate about user-centric content and ensuring it is delivered to the right customer at the right time. Join us in this new content strategy role and help us create exceptional experiences.

About you

You apply systems thinking to your work and consider the customer experience from the first time a user arrives on the site through exploration, task completion and return visits. You understand customer personas and can make recommendations on how to tailor content to the customers situation and keep it direct, simple and conversational. You want to ensure content is findable in terms of overall architecture and tagging. Youre always on the lookout for relevant content and new topics of interest to your customers. You love to learn and cant wait to share your knowledge with others. Youre not afraid to ask questions.

About the job

The front- and back-end content strategy deliverables youll create will make it easier for our Commercial Real Estate customers to find the latest industry headlines, research and events they are looking for to ensure the content meets their needs.

Daily: No two days will be the same, but you can expect to work on a range of projects and tasks with the Editor-in-Chief, Managing Editor, Content Producer and other members of the Marketing team. You could be analyzing content metrics for user insights, identifying content needs or gaps or communicating your findings and recommendations through a presentation or a user scenario.

Weekly: Produce briefs for original articles and editorial features. In partnership with the Editor-in-Chief, build a faceted taxonomy and own the implementation and management to ensure it is being applied properly and content is findable.

Quarterly: Perform a quarterly audit on everything published in the content sections of the site and ensure all previously published content meets current standards; collaborate with the Editor-in-Chief and Managing Editor/Copy Chief on turning recommendations into an action plan.

Qualifications

Demonstrated experience working on both front-end and back-end content strategy activities and deliverables, including the following activities:

o Front-end: Identify content and topics needed for the sites target audience and assess what they need most; determine how to both satisfy customer needs and meet business goals; experience with content curation, customer personas and journey maps; create/manage editorial style guidelines and calendars; develop SEO guidelines

o Back-end: Identify how content can be reused; help to manage and maintain a faceted taxonomy; create a content model for a CMS; understand whats necessary to deliver personalized content experiences

Five years of professional content strategy experience required, experience in a daily publishing environment is preferred

Experience working with content management systems; AEM or Drupal preferred

Familiarity with editorial style guides, including AP Style, and publishing process flows

Understanding of how user experience impacts content consumption

Basic understanding of HTML

Ability to use all standard software tools and, more importantly, the ability to learn new ones

Proactive idea-generator and problem solver

Demonstrated flexibility able to shift strategies and tactics when required

Excellent communication skills, both written and verbal

Bachelors Degree required

About us

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the worlds most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years, and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We recognize that our people are our strength, and the diverse talents they bring to our global workforce are directly linked to our success.

We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants and employees religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans

About the team

Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and non-profit organizations.

The Commercial Banking Marketing & Communications team shapes the firms brand and protects and grows the firms excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps and paid media channels based on what is best for the customer.