Job Description

Job Description

Everyone knows The Coca-Cola Company. Weve been branding and evolving continuously since 1886 and theres no better place to create inspiring brand strategies. The Brand Manager position is a combination of creative, innovative and inspiration to refresh the world. Youll collaborate with teams all over the world to drive innovation and shape the future of our brands. In this role, youll develop big ideas by creating and executing targeted brand strategies for competitive markets.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

* Responsible for U.S., Canada and Puerto Rico

* Work hand in hand with the global network to co-create vision, strategies, pipeline and plans (especially for global and regional brands)

* Develop / Help develop (depending on existence of higher leadership on same brand) short and mid-term (1-3 years) growth strategy and annual brand plans for NAOU.

* Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels

* Assess consumer opportunities that are currently untapped by the brand to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).

* Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.

* Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

* Lead / support P&L management for brand NR, GP, DME to deliver NAOU brand growth and financial targets.

KEY SUCCESS PARAMETERS

Experience

Education: Bachelor's degree required; MBA preferred.

Related Work Experience: 3 or more years of brand management / marketing experience; Consumer Packaged Goods (CPG) experience a plus.

Work Focus

Ability to help manage a NAOU brand inclusive of key strategies and innovative plans and initiatives while motivating/leading, coordinating and working with key internal and external cross-functional partners to deliver on mid- and short-term objectives and business plan metrics.

Communication Focus

* Communicate with both internal and external parties

* Responsible for sharing information, influencing others and negotiating with others

Mastery of (Required)

1 Marketing concepts

2 Marketing operating strategies

3 Strong financial acumen and business analytics

4 Written, verbal, and interpersonal communication skills

5 Planning, organizing, problem solving skills

Broad Expertise in (Good to Have)

1 Brand equity

2 Creative concept evaluation

3 Marketing innovation

4 Inspire and influence others

5 Agile Leadership

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.