Job Description

Job Description

This role will be part of the Commercial Analytics group under Commercial Operations and support the US market. The Associate Director will have broad analytical responsibilities and interact with Sales, Marketing & Commercial Operations leadership, providing decision-makers with analytically based recommendations to inform the optimal level & mix of investments across channels, brands, and customer segments.

The Associate Director will work with external consultants & analysts and lead projects such as:

* Estimate the sales impact of Health Care Provider (HCP) and Health Care Consumer (HCC) channels through advanced statistical, machine learning and predictive models.

* Develop revenue maximizing consumer media channel and publisher investments.

* Analyze large volumes of HCC media and health data such as cookies to claims data, Google analytics platform, social media etc.

* Synthesize and have a deep understanding of the operations of wide varieties of consumer media channels and their market dynamics in terms of reaching target customers and their subsequent conversions to business drivers. Example channels are TV, print, social, digital, video, mobile, search etc.

* Build and analyze behavioral segments, Promotional Response models, Return on Investments, impact assessment for physician- and patient-directed promotional programs and Marketing Mix models, Optimal promotional sequences to determine business impacts of various HCP and HCC promotions.

* Perform in-depth analysis of customer-level engagement data (personal and non-personal) from a variety of sources to inform the brand team of opportunities and choices.

* Based on customer insights, help define customer engagement strategies, engagement segments and help design customer engagement journeys.

* Recommend customer engagement and digital best practices across personal and non-personal channels to improve content/channel/timing relevancy, engagement, and overall customer experience.

* Communicate effectively with cross-functional teams and internal clients such as marketing brand leaders, media team, center of excellence teams, senior management etc., to stay abreast of business trends, understand the business issues and develop relevant business intelligence and analytical solutions.

* Analyze competitive market strategies through evaluation of relevant pharmaceutical markets, products and market shares.

* Collect, synthesize and analyze various pharmaceutical and business intelligence data sources and recommend analytically driven optimal HCP and HCC channel budgets.

* Generate standard or custom reports and presentations summarizing business and financial data for review by executives, managers, clients, and other stakeholders.

* Design and build software tools to streamline statistical and operations research based advanced analytical methods.

* Analyze industry and technology trends to identify target markets for launch products or to improve sales of existing products. Research and apply emerging analytical methods and tools such as Machine Learning, Deep Learning, Advanced Statistical methods, Cloud Computing in Amazon Web Server (AWS), Python, R etc., to measure promotional impacts and optimal budget allocations.

Minimum Education & Experience Requirements:

* Bachelors degree in a quantitative field is required. An advanced degree in Statistics, Decision Science, Operation Research, Data Science, Computer Science or closely related field is preferred

* Minimum of seven years of relevant work experience in commercial analytics within pharmaceutical industry or candidate with a PhD in relevant quantitative field.

* The candidate must have experience in developing and applying analytics solutions along with managing the projects and client communications to solve business challenges related to Marketing and/or Sales in the pharmaceutical industry

* Superior communication and leadership skills are critical in order to develop, propose and convey technical concepts to business customers and USHH executives. Candidate must have demonstrated skills in developing concise and decision driven presentations that will inform decisions made by Senior Leaders.

* The candidate must also have demonstrated strong client and project management experience, having to manage multiple analytical projects simultaneously and foster collaboration with colleagues.

* The candidate must have experience managing cross-functional teams and/or outside service providers to successfully deliver on analyses with multiple contributors and stakeholders.

* Working knowledge of SAS, R, Python and Excel are required. Experience with cloud computing, SQL and various analytical and data mining tools preferred.

* Understanding of the Health Care or Pharmaceutical industry and experience in using various 3rd party data sources, such as Symphony Health and/or Longitudinal Patient Level Data are necessary.

* Experience with Pharmaceutical industry relevant Marketing Mix Models, Test vs. Control analyses and pilot designs are preferred.

* Use of parametric and non-parametric methods for response estimation strongly preferred. Familiarity with optimization approaches desired.

* Experience with one or more of the following advanced techniques are also desirable: machine learning models, Bayesian data analysis, longitudinal analysis of time series cross sectional data, repeated measures modeling, Hierarchical Linear Modeling, data mining techniques, Neural Networks, Deep Learning, Classification and Regression Trees (CART)/ Chi-squared Automatic Interaction Detector (CHAID), and/or Discrete Choice Models.

Our Human Health Division maintains a patient first, profits later ideology. The organization is comprised of sales, marketing, market access, digital analytics, and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

NewCo

US and Puerto Rico Residents Only:

If you need an accommodation for the application process please email us at staffingaadar@msd.com
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We are an equal opportunity employer, Minority/Female/Disability/Veteran proudly embracing diversity in all of its manifestations.

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Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Shift:

1st - Day

Valid Driving License:

Hazardous Material(s):

Number of Openings:

1
Requisition ID:R89710