Job Description

At Bristol Myers Squibb, we are inspired by a single vision transforming patients lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

This role will be responsible for leading all efforts directed at the patient and lead a broad matrix team to ensure this channel is ready for launch. This role will also have 2 direct reports at the Director level and this individual will also sit on the deucravacitinib launch leadership team.

Responsibilities- include but are not limited to the following:

* Brand Strategy and pull- through for Patient Channel

* Develop and align on the right Patient channel launch objectives and strategies

* Provide relevant input to US Label with specific leadership on the Patient Medication Guide

* Develop a clear and actionable OPDP strategy

* Champion and lead launch plan and brand plan process to ensure budget prioritization across the channel

* Incorporate and identify key areas to drive innovation and differentiation within such as highly competitive category

* Collaboration & Leadership across the broad matrix organization

* Work cohesively with Digital Hub and Media Hub to ensure accurate strategic pull-through of brand strategy and creative alignment across critical mass marketing vehicles

* Lead plans across Marketing Research and Business Analytics Teams that drive timely analyses and competitive learnings to apply to strategy and budget decisions

* Work closely with the deucravacitinib HCP, Payer and Regional Marketing Teams to drive seamless pull- through from and to the patient channel

* Drive advocacy and public relations efforts across the patient channel and serve as liaison to HCP efforts

* Proactively provide input to HEOR programs and studies to improve overall quality of results and pull-through efforts across the patient channel

* People management & Broader Channel Leadership

* Lead the development and retention of a world-class patient marketing organization

* Drive cohesiveness and management of multiple agencies to support the patient channel

* Collaborate and share learning across other patient activities with the 2-3 different BMS immunology brands

* Conduct and ensure all aspects of business in compliance with BMSs values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Skills/Knowledge Required:

* BA degree or equivalent is required; MBA is preferred.

* 5-10 years of relevant marketing brand management experience ( some experience in immunology/dermatology is preferred)

* Experience in executing and managing mass marketing vehicles with significant media

* Strong written and verbal communication skills.

* Demonstrated experience in managing a team of mid-level marketing talent

* Demonstrated experience in managing external resources, including Advertising agencies.

* Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.

* Experience in leading multi-functional teams to accomplish specific objectives and goals

* Ability to present ideas effectively to individuals or groups, targeting presentations to the needs of the audience

* Strong organizational skills

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.