Job Description

DESCRIPTION

Are you interested in being at the forefront of tech innovation? Are you interested in helping customers discover all that Smart Home has to offer? Retail Smart Home is looking for an ambitious Senior Marketing Manager to lead the strategy and execution of offsite marketing channels.

In this role, you’ll 1) develop go-forward strategies for new and existing offsite marketing channels, 2) execute the developed strategy and marketing initiatives, and 3) implement channel-specific optimizations. You will flex your analytical and creative abilities to design experiments, set KPIs, and scale programs that are successful. In this role, you will regularly report out key insights to senior leadership while impacting the lives of millions of Smart Home customers. To be successful, you must be naturally curious, thrive in ambiguity, be willing to roll up your sleeves to get things done, and obsess about how to serve our customers better. This role requires the ability to move quickly, yet think at a global scale, and to use a test-and-learn approach to develop sustainable marketing programs.

The Senior Marketing Manager should have experience across a wide range of offsite marketing channels, including CPM/CPC ad networks, paid search, email, and paid social, with deep expertise in (at least) several. They should have fine-tuned data and analytical skills alongside a history of working on conversion-centric campaigns. Lastly, the Senior Marketing Manager should be adept at working in highly matrixed environments, navigating internal dependencies and partnering with teams to push initiatives forward.

Key Responsibilities:

· Develop an offsite marketing strategy spanning all major channels, including CPM/CPC ad networks, paid search, email, and paid social.
· Execute against your offsite marketing channel strategy, from individual channel development, through hands-on tactical implementation, to post-launch optimization efforts.
· Partner with internal teams and influence stakeholders to advance strategic initiatives.
· Identify data needs, combine potentially disparate data sources, and dive deep to analyze for insights.
· Facilitate leadership alignment on strategic initiatives and own reporting and documentation for offsite marketing channels.
· Have a deep understanding of the customer, with obsessive understanding of new trends, and opportunities.

BASIC QUALIFICATIONS

· 6+ years of relevant work experience in B2C marketing with a broad understanding of offsite marketing channels, including CPM/CPC ad networks, paid search, email, and paid social.
· 6+ years of experience developing and executing results-based marketing plans within a matrixed environment with multiple stakeholders.
· Deep expertise in at least 2 offsite channels, with a focus on conversion-centric campaigns.
· Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
· Demonstrated success working in high-ambiguity, dynamic settings.
· Proficiency in Excel and experience performing complex data analysis.
· Extremely strong written and verbal communication skills with an innate attention to detail.
PREFERRED QUALIFICATIONS

· 8+ years of relevant work experience in B2C marketing with a broad understanding of offsite marketing channels, including CPM/CPC ad networks, paid search, email, and paid social.
· 8+ years of experience developing and executing results-based marketing plans within a matrixed environment with multiple stakeholders.
· Deep expertise across most or all offsite channels, with a focus on conversion-centric campaigns.
· Experience developing attribution models amidst tech-and-tracking constraints.

· Proficiency with SQL for data gathering and analysis.

Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation.