Job Description

Job Description Details

The Customer Programs team is responsible for driving cross-functional customer-impacting programs for the Marketing organization. Our current initiatives include (1) the development of cross-channel customer engagement and retention strategies throughout the customer lifecycle, from onboarding new members, to engaging with tenured customers and (2) the establishment of a content supply chain to ensure that all relevant content is surfaced to customers across our experience, both on and off of our properties.

As a Senior Program Manager Customer Programs, you will test, iterate, and launch new programs based on a combination of Zulilys value proposition and customer cohort data analytics. The ideal candidate for this role will have demonstrated success innovating and leading cross-functional initiatives, making data-driven decisions, and adding value to e-commerce customer experiences.

You will have a vision for the best new and existing customer experiences and will develop and deploy effective and innovative multichannel customer lifecycle programs with an agile test and learn mindset, focused on maximizing customer lifetime value, loyalty, and retention.

What youll do:

* Deliver programs and strategies (e.g. offers, subscriptions, incentives) and work cross-functionally with Marketing channel teams on customer lifecycle initiatives across paid/performance, email, push, site, app, social, and other channels/devices, as relevant
* Develop a deep understanding of Zulilys customer, the market landscape, trends, and competitors and use data to develop insights and make decisions.
* Continuously strive to better understand customer behavior and gain actionable insights that flow into enhanced onboarding strategies and experiences.
* Work with product teams to innovate meaningful benefits or programs based on a deep understanding of our experience and integrate into onboarding and retention programs. This can include marketing enhancement and enablement initiatives such as content supply chain.
* Partner across Marketing and its business partners to share best practices and collaborate on strategies and initiatives.

Qualifications:

* 4+ years in a Program Management or Strategic Programs role with hands-on experience driving product/program strategy, definition, and prioritization
* 2+ years demonstrated experience owning and driving end-to-end, large-scale cross-functional programs in a Marketing, Product, or similar organization
* Strong analytical / quantitative skills; uses data to back up assumptions and evaluate outcomes; experience with experimentation and A/B testing
* Ability to deliver complex projects / programs and influence stakeholders outside the scope of your immediate team
* Ability to innovate; loves to challenge status quo and reinvent on behalf of our customers and internal partners
* Unhindered by roadblocks - ability to get into the detail, problem solve, resolve issues, and bring teams together
* Basic SQL (or willingness to learn)

About Zulily, LLC

Zulily, LLC, is a retailer obsessed with bringing its customers special finds every dayall at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites

from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, Qurate Retail Group), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is 1 in video commerce, 3 in ecommerce in North America and 3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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