Facebook

Solutions Growth Manager, Partner Growth

Posted on: 13 Feb 2021

Los Angeles, CA

Job Description

The Media Community Development (MCD) contributes directly to Facebooks mission by connecting video creators and media partners (across Entertainment, News and Sports industries) with their audiences, helping them meet their objectives through solutions like Pages, Videos, Live and In Stream Ads. The Partner Growth team within MCD is responsible for developing, validating and delivering solution based recommendations that drive impact at scale for torso and tail partners who depend on our platform to build an engaged audience, monetize their videos and even make a sale. The team is searching for an experienced and entrepreneurial Solutions Growth Manager to launch, optimize, and scale digital marketing campaigns by using Facebook online channels (i.e. Facebook on-platform notifications and Newsfeed ads) and Email. This individual will leverage internal and external tools to manage global campaigns that help thousands of partners meet their desired outcomes on Facebook. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced, dynamic environment.

Solutions Growth Manager, Partner Growth Responsibilities

* Develop and launch go-to-market plans for digital lead acquisition, engagement and solution adoption

* Build, manage and optimize multiple online channels (email, on-platform notifications, etc.)

* Work cross-functionally with analytics, program, marketing and international stakeholders to execute digital campaigns

* Produce insights that drive more effective campaigns through data analytics

* Design and implement test plans (A/B and multivariate) to understand incremental campaign impact

* Work closely with creative teams to develop marketing collateral

* Work with Analytics to report results in order to educate management and cross-functional teams on program performance

* Identify opportunities for technological and process improvement

Minimum Qualifications

* Experience in building digital marketing campaigns (using Email, Facebook Ads, etc.)

* Experience with A/B test setup and channel optimization

* Experience working directly with analytics teams and evaluating campaign performance

* Experience leading cross functional teams

Preferred Qualifications

* Experience working in a fast paced and ambiguous environment

* Analytical and performance-driven marketing experience

* Understanding of platform driven businesses

* Experience in Microsoft Excel, SQL and HTML platforms

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.

Facebook

Menlo Park, CA

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.