Job Description

Job Description

This role manages agency management operations for creative agencies in assigned brands, segments and/or geographies. It supports negotiation of contracts with creative, supports partnerships with agencies to ensure alignment with company strategies, and manages agency investment by optimizing productivity and ensuring return on investment. This individual will manage teams with focus on policy and strategy implementation and control rather than development.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

* Externally focused, leading the scouting of potential new agency partners, having a thorough understanding of where top talent lies including but not limited to shopper, media, digital, design and production houses

* Passionate about the creative and communications space with knowledge of the campaign development process in order to effectively champion balance of producing world class communications programs while driving efficiencies

* Key point of contact for agency partners, serving as a brand ambassador and advisor

* Works with Integrated Marketing Experience (IMX) in all agency pitches, leading the process in line with global guidelines

* Ensures that the OU is following all the companys procedures related to agency hiring, including the development of timely and accurate MSAs and SOWs

* Provides input to Platform Services (PS) in all fee negotiations, considering the global deals and the OU IBX feedback

* Supports PS in all the auditing processes involving agency operations

* Leads the localization of all global guidelines and protocols related to agency management

* Leads the assessment, evaluation and P4P processes of The Coca-Cola Company (TCCC) agencies

KEY SUCCESS PARAMETERS

Experience

* 10 or more years of experience in project management and agency operations

* Experience working in cross-functional and cross-geographical teams is preferred

* Experience working in agencies is preferred

Work Focus

* Ability to form strong and trusted relationships with both internal and external stakeholders, inclusive of the agency community

* Ability to orchestrate multiple stakeholders ensuring that TCCC is working with best-in-class agencies

* Ability to operationalize multiple projects, ensuring that TCCC is following all the rules related to hiring, paying and assessing its agencies

* Ability to work with multiple areas, balancing their local needs with global and scaled solutions

Communication Focus

* The role communicates internally across OU Mkt (higher focus with IMX), the global Marketing community and Platform services

* The role influences and aligns senior leaders across the OU, to adopt, support and follow the elements outlined in the scope of the role.

* The role is also responsible for influencing and sharing information and practices across the global Marketing community.

* The role is a key representative for the NAOU in the Agency community

KEY KNOWLEDGE REQUIREMENTS

Mastery of (Required)

* AGENCY OPERATIONS

* PROJECT MANAGEMENT

* DEMONSTRABLE NETWORK & COMMUNITIES OF PRACTICE LEADERSHIP & EXTERNAL STAKEHOLDER MANAGEMENT

Broad Expertise in (Good to Have)

* NEGOTIATION SKILLS

* MARKETING ACTIVATION AND CAMPAIGN DEVELOPMENT

* DIGITAL

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.