Head of Consumer Insights & Marketing Analytics - Consumer Bank
Posted on: 12 Feb 2021
Mclean, VA
Job Description
McLean 2 (19052), United States of America, McLean, Virginia
Head of Consumer Insights & Marketing Analytics - Consumer Bank
Capital One is investing heavily in a marketing-led strategy to build a leading national bank. As part of this growth strategy, we are transforming our marketing function to operate based on the most advanced marketing capabilities and practices found not only in banking but across all industries. We are searching for a Head of Consumer Insights and Marketing Analytics to lead a key part of our marketing organization and to contribute to our growth and transformation. This role reports to the divisions CMO and is part of the Marketing Leadership Team.
As Head of Consumer Insights and Marketing Analytics, you will be responsible for leading a team of about 30 associates, plus several dotted-line associates. The role includes overseeing several pieces of mission-critical work for our marketing organization:
* Managing and allocating our divisions marketing budget
* Developing advanced marketing measurement capabilities, including our suite of Marketing Mix Models and Multi-Touch Attribution models
* Overseeing Consumer Insights and customer experience strategy for the division
* Contributing to development of our long-term marketing strategy
* Influencing division-wide strategy across product and marketing
Responsibilities:
Develop strategic frameworks to frame business problems
Generate hypotheses to drive insight
Manage analytical work; provide analytical support to senior leaders
Present strategic recommendations to senior executives
Lead and manage team
Level: Senior Director
Basic Qualifications:
Bachelors Degree in any quantitative field (business, math, economics, finance, statistics, science, engineering)
At least 2 years of experience in People management
At least 2 years of experience in Strategic consulting
At least 2 years of experience in Quantitative analysis
At least 2 years of experience in Business development
Preferred Qualifications:
Masters Degree in Business Administration (MBA), Engineering, Management or Finance
5 years of experience in People management
Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
Capital One
McLean, VA
Capital One Financial Corporation operates as the bank holding company for the Capital One Bank (USA), National Association; and Capital One, National Association, which provides various financial products and services in the United States, the United Kingdom, and Canada. It operates through three segments: Credit Card, Consumer Banking, and Commercial Banking.
The company offers non-interest-bearing and interest-bearing deposits, such as checking accounts, money market deposit accounts, negotiable order of withdrawals, savings deposits, and time deposits. It also provides credit card loans; auto, home, and retail banking loans; and commercial and multifamily real estate, commercial and industrial, and small-ticket commercial real estate loans. In addition, the company offers credit and debit card products; online direct banking services; and treasury management and depository services.
It serves consumers, small businesses, and commercial clients through the Internet and mobile banking, as well as through Cafés, ATMs, and branches located in New York, Louisiana, Texas, Maryland, Virginia, New Jersey, and the District of Columbia. Capital One Financial Corporation was founded in 1988 and is headquartered in McLean, Virginia.
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IndustryBanking/Financial Services
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No. of Employees48,800
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Website
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Jobs Posted1924
