LendingClub

Senior Marketing Manager

Posted on: 7 Feb 2021

Westborough, MA

Job Description

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC, and the only full-spectrum fintech marketplace bank. Members can gain access to a broad range of financial products and services through a technology-driven platform, designed to help them pay less when borrowing and earn more when saving. Since 2007, more than 3 million members have joined the Club to help reach their financial goals. Were leading the governance of a new industry by developing ethical, responsible ways to bring greater value and better opportunities to our members. Everyone deserves a better financial future and our team is committed to making that a reality. Come join us!


About the Role

Within Lending Club, LendingClub Purchase Finance helps people afford lifes important choices by offering attractive financing to both the elective healthcare and private education markets. Were looking for a talented Senior Marketing Manager to join our Marketing team and be responsible for creation and optimization of marketing campaigns to maximize customer lifetime value and drive revenue. In this role, you will design and oversee new campaigns as well as optimize existing ones. You will track against the budget and work cross-functionally as a key marketing team member. This position is one for an individual contributor who is ready to roll up their sleeves and make a real impact. This position is located in Westborough, MA and will report to the Senior Director, Marketing.



What You'll Do

* Create and manage new marketing campaigns to generate leads and maximize customer lifetime value.
* Develop an intimate understanding of the target audiences, product offerings, competitive set, and market trends and keep stakeholders up-to-date
* Work hand-in-hand with Sales supporting high-value accounts with creative tools, training, scripting and co-marketing to help drive customer activity
* Independently develop, drive and optimize the marketing and communications strategy for accounts not actively managed and serviced by the Sales team.
* Proactively generate and implement new ideas to optimize and drive revenue
* Utilize marketing channels including but not limited to direct mail, digital advertising, SEO, trade shows, print advertising, social media, and professional relations
* Track and adhere to budget and timelines
* Analyze campaign results, learn from them and utilize insights in future planning.
* Work collaboratively with cross-functional teams such as business analytics, operations and product
* Act with a sense of urgency and intellectual curiosity move fast and move smart!
* Manage through ambiguity, ask the right questions to diagnose problems, identify root causes and opportunities for improvement.



About You

* 5+ years experience in marketing; medical, educational or financial services marketing experience a bonus.
* B2B or B2B2C marketing experience preferred
* Bachelor's Degree in marketing or related field.
* You are a strategic thinker
* You have a proven track record of driving results.
* You are analytical a hands-on consumer of data and analytics with an ability to analyze & track results and new identify opportunities to optimize.
* You have strong organization and planning skills with the ability to manage multiple projects simultaneously without compromising results.
* You are self-directed and able to work independently, as well as work in a team-oriented and fast paced environment.
* You have a deep customer focus, and experience with researching and determining customer needs.
* You have an energetic, proactive, can-do attitude.
* You have superior communication skills, both verbal and written, and are comfortable presenting to senior executives.
* You have excellent interpersonal skills; people love working with you.

LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.

LendingClub

San Francisco, CA

LendingClub is a US peer-to-peer lending company, headquartered in San Francisco, California. It was the first peer-to-peer lender to register its offerings as securities with the Securities and Exchange Commission (SEC), and to offer loan trading on a secondary market. LendingClub is the world's largest peer-to-peer lending platform. The company claims that $15.98 billion in loans had been originated through its platform up to December 31, 2015.

LendingClub enables borrowers to create unsecured personal loans between $1,000 and $40,000. The standard loan period is three years. Investors can search and browse the loan listings on LendingClub website and select loans that they want to invest in based on the information supplied about the borrower, amount of loan, loan grade, and loan purpose. Investors make money from interest. LendingClub makes money by charging borrowers an origination fee and investors a service fee.

LendingClub also makes traditional direct to consumer loans, including automobile refinance transactions, through WebBank, an FDIC-insured, state-chartered industrial bank that is headquartered in Salt Lake City Utah. The loans are not funded by investors but are assigned to other financial institutions.

The company raised $1 billion in what became the largest technology IPO of 2014 in the United States. Though viewed as a pioneer in the fintech industry and one of the largest such firms, LendingClub experienced problems in early 2016, with difficulties in attracting investors, a scandal over some of the firm's loans and concerns by the board over CEO Renaud Laplanche's disclosures leading to a large drop in its share price and Laplanche's resignation.

 

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