United Airlines

Specialist - UA for Bus Mktg

Posted on: 7 Feb 2021

Chicago, IL

Job Description

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Sales

Our Sales team is the largest revenue-generation department at United. They work closely with travel agencies, United travel departments, and corporate clients.

Job overview and responsibilities

* Serve as the primary writer for the United for Business Marketing team. Develop written content including email, collateral, white papers, marketing copy, landing pages, social media posts, and more.
* Work with sales leadership to develop and deliver robust executive communications strategy and associated content.
* Collaborate cross-functionally with stakeholder departments such as Corporate Communications, Matketing, Advertising and MileagePlus to develop content.
* Navigate all necessary approvals such as Legal and Brand for all content
* Propose, implement and manage long-term Sales' Social Media strategies, in conjunction with stakeholder groups, to substantially grow the United for Business social presence, further enhance relationships with existing customers and create acquisition opportunities with new customers.
* Work with internal Sales senior leadership, Marketing, and Corporate Communications to determine current relevant and impactful messages that can be amplified by the Sales organization through Social Media.
* Work with United's external partners to create white papers that can be featured on United Sales social media sites and position United as a thought leader in this space.
* Work with the Sales Training team to educate the Sales organization on how to use Social Media in building relationships with existing customers and expanding our reach to potential new customers

Required

* Please submit a writing sample with your application
* Bachelor's Degree or equivalent experience
* 3+ years experience in communications, social media, marketing, media, or a related field.
* Social media tools, platforms and strategy
* Marketing communications
* Executive communications
* Marketing content development
* Excellent written and verbal skills
* Outstanding interpersonal skills
* Proficiency in Microsoft Office
* Extensive knowledge of Social Media platforms
* Must be legally authorized to work in the United States for any employer without sponsorship
* Successful completion of interview required to meet job qualification
* Reliable, punctual attendance is an essential function of the position



Preferred

* 3 years airline or travel industry experience, with sales focus a plus
* Marketing automation tools
* Experience with creative design programs such as Adobe Creative Suite

Equal Opportunity Employer Minorities/Women/Veterans/Disabled/LGBT

United Airlines

Chicago, IL

United Continental Holdings, Inc. (formerly UAL Corporation) is a publicly traded airline holding company headquartered in the Willis Tower in Chicago. UCH owns and operates United Airlines, Inc. The company is the successor of UAL Corporation, which agreed to change its name to United Continental Holdings in May 2010, when a merger agreement was reached between United and Continental Airlines. Its stock trades under the UAL symbol.

To effect the merger, Continental shareholders received 1.05 shares of UAL stock for each Continental share, effectively meaning Continental was acquired by UAL Corporation; at the time of closing, it was estimated that United shareholders owned 55% of the merged entity and Continental shareholders owned 45%. The company or its subsidiary airlines also have several other subsidiaries. Once completely combined, United became the world's largest airline, as measured by revenue passenger miles. United is a founding member of the Star Alliance.

UCH has major operations at Chicago–O'Hare, Denver, Guam, Houston–Intercontinental, Los Angeles, Newark (New Jersey), San Francisco, and Washington–Dulles. Additionally, UCH's United is the largest U.S. carrier to the People's Republic of China and maintains a large operation throughout Asia. UCH uses Continental's operating certificate and United's repair station certificate, having been approved by the FAA on November 30, 2011.

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