Job Description

Social Media Specialist

Description

Job Summary:

This position is responsible for developing and growing SouthStar Retail brands social media presence, influence, and impact. The position also supports departmental needs related to digital marketing and email-related tasks.

Job Responsibilities & Accountabilities by Competency

Functional Expertise:

* Working knowledge of current trends in social media (channels, strategies, technology, pitfalls, etc.)

* Experience and familiarity with online and offline tools required to fully support multiple brands, channels (monitoring/listening, planning, publishing, responding, sharing, reporting, etc.)

* Assist with the creation of monthly email calendars and the deployment of daily manual email campaigns

* Monitor daily social and email activity and reporting to ensure processes are running smoothly, this includes deliverability, and data synchronization, user experience/flow, and engagement

* Work closely with web and email vendors and contractors to optimize all API calls (MQ and Prime) to ensure complete data and correct reporting

* Serve as a day-to-day operations contact and SME with ESP and other software

* Support other digital channels (SEO, SEM, Display, Social Media) as assigned or requested

* Document all things email related: templates, processes, triggers, etc.

Business Acumen:

* Ability to produce reports that translate raw data re: followers, influencers, shares, etc. into executive level summaries and reports

* Understanding of the social medias role in both the customer experience and the brands value proposition

* Support marketing efforts for email channel

* Support efforts to improve or enhance customer experience and increase sales/retention

* Understand the processes required to maintain and update all customer correspondence

Engagement:

* Drive increased knowledge of social media within both department and company by presenting strategy and tactic.

* Provide analysis and subsequent recommendations to ensure that marketing departmental objectives, goals and KPIs are met.

* Participate in cross-functional teams to ensure marketing plan execution of social, email, and related digital channels

Driving Results:

* Work with the rest of the energy marketing team to ensure that email social channel is performing as optimally as possible, meeting budgeted/forecasted key metrics, and working to complement other digital channels.

* Work with regulatory and legal to ensure all social media posts/responses and customer email correspondence is accurate, up to date, and CAN-SPAM compliant.

Qualifications

Education

* Required: Bachelors Degree in Marketing or I/S

* Preferred: Masters Degree in Marketing, Business Administration or Information Systems, Certificate in Project Management

Experience

Required:

* 3-4 years of Social Media experience on behalf of a company or brand in established channels (Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, etc.), including use of social media management tools (HootSuite, HubSpot, Buffer, Sendible, etc.)

* 2-3 years of Digital Marketing experience

* Proven success in Project Management

* Proven success in participating with cross-functional teams

* Proven success in identifying opportunities and leading change based on these findings

Preferred:

* Previous experience in Email and/or Digital Marketing for a service related industry (utilities, financial services, telecom, insurance or warranty)

* Previous experience in Social Media platform in emerging social channels (TikTok, SnapChat, Caffeine, Twitch, etc.)

Knowledge/Skills

Required:

* Exceptional knowledge in established social media platforms and best practices

* Ability to set strategic, achievable goals and communicate results

* Presentation skills

* Exceptional analytical and communication skills

* Strong attention to detail

* Proficient with MS Excel

Preferred:

* Experience with digital customer experience dos/donts, best practices, current technologies

MAJOR JOB RESPONSIBILITIES:

* Design, implement social media strategy 10%

* Generate social media content, gain approval, publish, integrate with other digital channels 30%

* Monitor online discussion, comments, direct messages, etc. 15%

* Produce monthly reports 5%

* Support other digital channels, including SEO, SEM, Digital Display, Email 40%

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Southern Company Gas provides for the energy needs of millions of U.S. households and businesses. As the largest natural gas-only distribution company in the United States, with more than 150 years of history behind us, we're working to ensure that Americans have access to an abundant, safely delivered supply of natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services.

Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries as of Jan. 1, 2019. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services . Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine, DiversityInc, Black Enterprise, Forbes and the Women's Choice Award. To learn more, visit www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: SouthStar Energy Services

Job Type: Standard

Travel (Up to...): No

Work Location(s):

SouthStar Energy Services - 817 W. Peachtree St., NW (817AtlantaCODE)

817 W. Peachtree St., NW

Atlanta 30318

Req ID: GAS2003118