Marketing Intern
Posted on: 7 Feb 2021
Springfield, MO
Job Description
Description
O'Reilly Auto Parts is seeking creative individuals with a passion for all things marketing and advertising to join our internship program. As a Marketing Intern, you will get the opportunity to work with some of the most talented and fun individuals in the industry while gaining experience with a Fortune 500 company! Areas of focus will include Marketing Operations, Design, and Digital Marketing.
Essential Job Functions Operations:
* Assist Marketing Operations team with various print, retail and professional marketing projects.
* Assist Events/Sports Marketing team with various sponsorship and events projects.
* Assist with special department projects as necessary at the direction of SVP, VP and Directors of Marketing.
* Actively participate in phone coverage for the department, re-directing calls and respond to queries as needed.
* Help maintain and update departmental databases of various kinds.
Design:
* Assist in the preparation of creative briefs for digital ads.
* Assist in scheduling (internal stake holders and external talent) for DIY video shoots.
* Create digital ad traffic instructions and coordinate with all networks.
* Monthly research projects on competitive analysis and landing page reporting.
* Assist with creating trackable links, digital ad reporting and placement.
* Update all online local search channels across the Internet with exact locations/hours of existing and new stores Google, Bing, Yahoo, etc.
* Coordinate with Real Estate to ensure all locations/hours are up-to-date and accurate (existing, new and relocated stores).
* Claim and optimize all locations on all pertinent local search and review outlets Foursquare, Yelp, etc.
* Assist with distribution of assets for digitization and distribution of the current ad for the online space.
* Support Email Marketing Specialist with ongoing email/text initiatives, enhancements and reporting.
* Create additional online assets as needed.
Skills and Qualifications Required:
* High school diploma or equivalent.
* Proficiency with MS PowerPoint, Excel, and Word. Ability to quickly learn new software.
* Excellent written and verbal communication skills.
* Strong analytical skills.
* Proactive, self-starter who is comfortable in a TEAM-oriented work environment.
Desired:
* Pursuing or having attained a bachelors degree with a focus in Digital Marketing, Audio/Visual, Marketing Analytics, or Journalism.
* Experience working with Google Ads and Google Analytics.
* Experience working with a retail loyalty program.
Benefits
All full time team members are eligible for a benefits package that is designed to offer convenience and security to our team members and their families. Programs, resources and benefit eligibility varies based on employment status, average hours worked, location and length of service. For detailed benefits info, please click here or type http://bit.ly/ORLYBenefits in your browser.
O’Reilly Automotive, Inc.
Springfield, MO
O'Reilly Automotive, Inc. officially started in the auto parts business in Springfield, Missouri, in November of 1957. However, its historical background in the automotive business, as well as the family's quest for opportunity and advancement, may be traced back to a much earlier time.
Michael Byrne O'Reilly immigrated to America in 1849, escaping from the hard times of the potato famine, which struck Ireland in 1845-46. Settling in St. Louis, he worked his way through school to earn a law degree, and then pursued a career as a title examiner. His son, Charles Francis O'Reilly, attended college in St. Louis and went to work in 1914 as a traveling salesman for Fred Campbell Auto Supply in St. Louis. By 1924, Charles had become familiar with the Springfield area, having traveled by train to sell auto parts throughout the territory. He recognized the region as an area of growth and opportunity and asked to be transferred there. By 1932, he had become manager of Link Motor Supply in Springfield. One of his sons, Charles H. (Chub) O'Reilly, had also joined the company. Together they provided the leadership and management that made Link the predominant auto parts store in the area.
In 1957, Link planned a reorganization, which would have included the retirement of 72-year-old Charles F. O'Reilly, and the transfer of C. H. O'Reilly to Kansas City. Since neither agreed with these plans, they made the decision to form their own company, O'Reilly Automotive, Inc. They opened for business on December 2, 1957 with one store and 13 employees at 403 Sherman in Springfield. Their sales totaled $700,000 in 1958, their first full year of business. Due to the hard work and ability of the original employees, several of whom were stockholders in the company, the business grew and prospered from its very first year.
By 1961, the company's volume had reached $1.3 million – the combined volume of O'Reilly Automotive Distributors, a division formed to serve independent automotive jobbers in the area. In March of 1975, annual sales volume rose to $7 million, and a 52,000-square-foot facility at 233 S. Patterson was built for the O'Reilly/Ozark warehouse operation. By that time, the company had nine stores, all located in southwest Missouri.
The long range plans and stability of the company were solidified by a public offering of company stock in April 1993. Since that time, the Company has grown through the opening of new stores, as well as through numerous mergers and acquisitions, and currently operates stores in 47 states, including Alaska and Hawaii.
Throughout this time the underlying spirit and philosophy of O'Reilly Automotive, Inc., has been one of growth and progress, both for the company and its team members. This remains the policy to which the company is dedicated today.
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IndustryAutomotive
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No. of Employees79,354
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Website
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Jobs Posted16853
