Job Description

Job Description

Everyone knows The Coca-Cola Company. Weve been branding and evolving continuously since 1886 and theres no better place to create inspiring brand strategies. The Senior Manager, Multicultural Marketing - Historically Black Colleges & Universities position will build unbreakable relationships with our HBCUs/HBCU Conferences and put us in a position to be seen as our schools most valuable partners. Youll collaborate with the Operating Unit leadership, zone marketing lead and bottler, as well as, a focus on communication with our top colleges and universities higher level leadership.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

* Responsible for the strategic planning and acquisition of key HBCUs and HBCU conferences
* Asset universe inclusive of 44 HBCUs and 4 HBCU Conferences
* Responsible for aligning with Zones and Bottlers on long-term (College & Universities) (C&U) asset acquisition, investment strategy and business plans with schools
* Responsible for building relationship and partnership with HBCUs and HBCU Conferences senior leaders, the Collaborative Business Planning process, reinforcing our Coca-Cola Partner Commitment, student marketing and recycling
* Collaborate on annual C&U Channel Plans with Category Operating Unit (OU) leads in order to enable key platforms to be leveraged on college campuses
* Collaborate with Zone Marketing leads to enable our per caps to increase and enable our Zones to achieve their annual business plan
* Manage annual system investment in colleges and universities
* This lead will also be responsible for managing the direct marketing expenses
* This role is in place to manage our long term (5-10) year partnerships enabling our +1 aspiration to come to fruition doubling our sales revenue on campuses over that term

KEY SUCCESS PARAMETERS

Experience

Minimum Required:

* 5 or more years experience, preferably in the consumer goods/beverages industry or sports business
* Experience cross-functional teams
* Analytics experience ability to draw insights and actions from data
* Planning experience; strategic thinking (forward-looking vision and anticipating future needs)
* Marketing Asset Negotiation Experience
* Strategic thinking and selling capabilities
* Partnership Management, Annual Planning, Sustainability

Preferred Level:

* 10 or more years experience, preferably in the consumer goods/beverages industry or sports business
* Significant Marketing Asset Negotiation Experience
* Sports Marketing Experience
* Financial Management Experience

Work Focus

Deliver on our +1 aspiration to double our per cap consumption in 3 years on Colleges and University campuses. Enhance our sales revenue and relationship/partnership with our top HBCUs and HBCU Conferences

* Build unbreakable relationships with our HBCUs/HBCU Conferences and put us in a position to be seen as our schools most valuable partners
* Enable Collaborative Business Plans
* Lead HBCU renewals and acquisitions
* Assist in HBCU Channel Plans with national C&U asset lead
* Lead our HBCU Strategy funding/revenue, retail value, acquisition of top 185, and segmentation
* Drive and apply consistent student marketing on campus leveraging OU category platforms inclusive of sustainability marketing plans

Communication Focus

* This role will predominantly communicate with the Operating Unit leadership, zone marketing lead and bottler, as well as, a focus on communication with our top colleges and universities higher level leadership
* Predominantly shared interests but there is work to do to align our Colleges and Universities

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

1 Negotiation

2 Partnership Management

3 Collaborating for Value

4 Coca-Cola Partner Commitment

5 Student Marketing/Sustainability

BROAD EXPERTISE IN (GOOD TO HAVE)

1 Social/Digital Marketing

2 Bottler Management

3 Category Platforms

4 Customer Marketing

5 Communication

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.