Job Description

AMO Sales and Services, Inc. A division of Johnson & Johnson Vision Care, Inc. is seeking a US Marketing Manager, Refractive, Surgical Vision, preferably based in Santa Ana, CA headquarters, or with possibility of remote work arrangements nationally, except that position may not be performed remotely from Colorado.

At Johnson & Johnson Vision, we have a bold ambition: to change the trajectory of eye health. Thats why, through our operating companies, weve developed solutions for every stage of lifeto help people see better, connect better and live better. We partner with eye care professionals to provide some of the worlds leading products and technologies to address refractive error, cataracts, dry eye, and beyond. We are committed to using our reach and size for good, and strive to put quality eye care within reach of everyone, everywhere. Visit us at www.jjvision.com. Follow @JNJVision on Twitter and Johnson & Johnson Vision on LinkedIn.

The Marketing Manager, Refractive (MMR), is responsible for the strategic and tactical development of downstream marketing activities associated with marketing efforts for the refractive business. Specifically, this role will have a deep understanding of the product and clinical indications, heavily focusing on executing marketing campaigns that drive further market awareness and adoption in key accounts. The MMR will be responsible for executing a strategy to create new customers, increase satisfaction with existing customers and secure new accounts. The individual must be able to develop strong relationships with industry societies and key opinion leaders in the field. The individual will have a proven track record of successful development of key messaging campaigns, effective sales pitches, sales training efforts and working with both clinical and economical/decision makers customers.

Additionally, as a member of a high performing and collaborative team, this person should embrace a team-oriented approach with the ability to move seamlessly with company executives, staff, customers, and patients.

Main areas of responsibility

* Drive account segmentation, targeting, positioning, messaging, branding, and collateral to support innovative and high-impact launches of new products and growth campaigns.

* Plan and execute the continuation of marketing programs for the existing product through a variety of channels.

* Plan and execute a strategy that will open channels, work with key industry societies, specifically ophthalmology surgeon societies and customers. Develop new and creative content that supports the surgeon strategy and work with created advisory boards.

* Maintaining data on appropriate market conditions and create product forecast for assign products.

* Partner with creative marketing and external vendors to conceptualize and develop high impact digital sales tools that integrate seamlessly into the sales process.

* Develop strong relationships with customers and potential customers as well as KOLs in the industry, the sales force, upstream product marketing, as well as R&D;, Legal, Regulatory, and Clinical counterparts in order to build a deep understanding of how to create value in the Neuromodulation space.

* Interface with the sales force to create and disseminate best practices on selling JJSV products.

* Plan strategy and tactics for the execution of high impact events, including tradeshows, symposia, and other physician educational events.

* Develop and provide input to training materials, presentations and participate in training activities.

* Gather competitive intel and develop effective positioning tactics. Train new sales personal on effective sales pitches.

Qualifications
Qualifications

* A minimum of a Bachelor's Degree is required; Masters Degree (MBA) preferred.

* A minimum of 5 years of overall marketing experience within medical devices is required.

* Experience in new product launches and selling to GPO/IDN customers is required.

* Prior vision/eye health experience is preferred.

* Excellent verbal, written, presentation, and organizational skills, with the ability to manage multiple concurrent projects is an integral part of the position.

* Proven ability to influence cross-functional teams without formal authority is required

* Strong presentation skills are required

* Should be strategic-minded with excellent collaboration skills, problem-solving and decision-making skills is required

* Must be able to travel up to 20% is required

Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

Primary Location
United States-California-Santa Ana-1700 E Saint Andrew Place
Other Locations
United States
Organization
AMO Sales and Services, Inc. (6238)
Job Function
Marketing
Requisition ID
2105887867W