Job Description

About Citi

For the past 200 years at Citi, we have a drive to help clients move from ambition to achievement. Our company has been one of the foundational components of todays modern financial infrastructurethis gives us a level of unmatched expertise in tackling the worlds most complex challenges and connecting across capabilities to enable lasting progress for our clients.

We attract and nurture local talent from all over the world, ensuring our people are both deeply attuned to regional needs but also bring a global mindset to help clients, communities and nations move forward. Our culture is fueled by men and women with the passion to push beyond borders and boundaries, and the wisdom and courage to do whats right.

We are currently searching for a Paid Media Audience DMP Manager with an analytical, strategic, and operational mindset to join our Marketing Information Management team. This person will be responsible for the development and execution of targeted, personalized audiences executed through the Data Management Platform across a variety of display and paid search publishers. This role is the primary subject matter expert for the Data Management Platform (DMP) for North Americas Above The Line and Below The Lines acquisitions advertising across Retail Bank, Mortgage, and Cards.

This role manages data and audience strategy and provides subject matter expertise and best practice on data management, including technology related to media enablement of data strategy. This includes data management platform, data vendor dashboards, and media tools for audience planning development. Provide support to fulfill near and long term goals as they relate to audience and data strategy development. This position will work directly with a variety of constituents including Marketing Strategy (ATL & BTL, Digital), Media, Decision Sciences, Risk Management, Technology and Legal/Compliance to prioritize, align and deliver marketing campaign activities covering all digital paid media channels. This position will be responsible for contributing to digital marketing capabilities and supporting the roadmap for implementation in a strategic way. You will contribute to the capabilities utilization through the delivery of a sound operationalization strategy and pilot execution plan.

You can expect:

* To work on growing and maintaining the cross-channel digital audience management practice that enables Citis paid media (programmatic display and paid search) and Citis owned media (Citi.com, Citicards.com, email) strategies for the North America Consumer
* Drive new capabilities, segmentation, and testing to further the reach of Citis consumer-centric marketing strategy
* A cross-discipline environment where you will interact with subject matter experts across analytics, modeling, creative ops, and technical teams
* To be challenged with finding innovative ways to connect data to a consumers full digital path of engagement and to sell-through your ideas in a highly matrixed environment
* Create and maintain project status updates with internal and external stakeholders; ensure project completeness and pacing. Communicate updates cross-team weekly.
* Adhere to strict compliance and regulatory controls; maintain accurate and complete documentation and maker/checker

As The Paid Media Audience DMP Manager, you will:

* Drive Audience Strategy and Consultation
* Collaborate with marketing peers and agency on audience strategy, aligning with overall advertising goals and strategy
* Determine most efficient and transparent ways of reaching audiences through data based on campaign KPIs
* Continuously assess data vendor strengths and weaknesses
* Provide POVs on specific vendors or data categories
* Bring forth new opportunities that are being presented in the data and DMP marketplace
* Present potential new publisher ideas to provide access to more transparent and higher quality data
* Negotiate below-market deals with data providers to deliver cost efficiency

* Manage Data Management and Activation
* Build 1st, 2nd, and 3rd party audience segments in DMP and syndicate to DSP platforms for activation
* In conjunction with agency, confirm appropriate audiences are activated in DSP platforms
* In conjunction with agency, confirm media campaigns are tagged properly with DMP pixels and tracking correctly in DMP UI
* Work with data vendors on building new custom audiences and/or lookalike models specific to campaign KPIs, when appropriate

* Execute Data Optimization & Insights
* In conjunction with agency, optimize audience strategy to KPIs
* Provide audience performance analysis and recommendations for future strategy
* Pull audience discovery reports from relevant tools and technology (DMP and data partners) to determine high-indexing audiences

* Create and maintain all 70+ live audiences each quarter in the DMP. Create audiences, ensure accurate delivery of audiences, monitor audience stability, and optimize audience levers to drive performance.
* Track completion of tasks in a compliant, audit-friendly format. Adhere to all audit practices and controls.

This describes you:

* Youre passionate about how, when, and why a consumer engages within a digital medium and how this engagement is related to exposure/interaction in other forms of media
* You wear many hats, but you wear a customer hat first, marketer hat second
* You have a positive approach to challenges and view them as opportunities, not obstacles.
* You are smart, energetic, organized and experienced ad operations professional, possessing excellent problem-solving skills
* You constantly want to look under the hood and dont mind getting your hands dirty
* You enjoy building a business plan and championing the adoption
* You are detail oriented and have the ability to multitask in a fast paced and challenging work environment
* You must have a working knowledge of digital ad serving back-end and front-end systems and excel at process and controls management
* You enjoy being strategic, a good problem-solver and enjoy getting hands- on to execute campaigns
* You can utilize quantitative and qualitative thinking to manage campaign success
* You are comfortable working in a team environment supporting multiple stakeholders
* You have a passion for online advertising
* You enjoy data and insights and have a passion for continuously testing and learning
* You have a clinical attention to detail

Qualifications:

* Bachelors degree required in a business or technical field
* Minimum 5 years of experience in a Data Management Platform (DMP): Oracle Bluekai or Salesforce Audience Studio/Krux preferred
* Experience in digital media planning and optimization
* Strong demonstration of development and communication of senior management level presentations
* Desire to work in a fast-paced, task-focused, team environment involving technical and non-technical individuals is essential
* Strong initiative and self-starting approach, and ability to operate effectively in an organizational climate of frequent change
* Excellent written and oral communication skills
* Experience with Digital media tech stack (DMP, DSP, Ad Server, Addressable TV)

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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