Job Description

The strategist will generate ideas, insights and strategic plans that guide decision-making on key initiatives and new products across Citi accounts, credit cards, and loans.

The strategist will work with many different stakeholders including product, design, digital, and marketing teams to define business targets and opportunities, assess the competitive landscape, identify customer needs, and brainstorm solutions. They will work with digital design teams, marketing teams, and external vendors to create and test product concepts. The strategist will leverage a combination of approaches: Design Thinking workshop facilitation, customer listening, data analysis, primary and secondary research (discovery, conceptual, user experience, and usability) and quantitative analysis to inform recommendations.

The strategist will be focused on both thinking and doing and should be equally comfortable on the ground executing research as they are presenting clear, compelling recommendations to senior stakeholders.

Responsibilities:

* A highly skilled individual contributor who designs & executes customer research, producing remarkable insights and transformational business recommendations, and presenting them to very large, senior audiences.
* A highly skilled individual contributor who designs & executes customer research, producing remarkable insights and transformational business recommendations, and presenting them to very large, senior audiences.
* Ongoing partnership with a cross-discipline teams (and agencies/vendors) to invent, execute and improve upon breakthrough solutions that our customers love. Identify how to solve the problem, selecting agencies and methodologies.
* Manage all projects using Design Thinking principles with agile methods ensuring that every project - large or small - starts with customer needs, strategy and a well-defined problem to solve.
* Uncover rich quantitative and qualitative insights from their own primary research, NPS data, digital analytics, or secondary research that propel teams forward and fuel remarkable solutions.
* Manage our proprietary Citi innovation communities/panels in partnership with key vendors.
* Partner with other strategists, analysts, researchers and business leaders at Citi to create Design briefs and set expectations for deliverables.
* Help package concepts and insights and present to internal stakeholders in persuasive, articulate and compelling ways -- charismatic storytelling skills are a must.
* Be a go-getter with an entrepreneurial attitude and passion for innovative solutions and brand experiences that enable progress for our customers. Be a motivating and inspiring force in the group that gets the best performance out of people. Be the voice of the customer, the oracle of cultural trends, and a champion for authentic brand experiences.

Qualifications:

* Experience (5+ years) designing various qualitative and quantitative research studies. Background in a strategic field such as creative strategic planning, usability research or management consulting.
* Expertise with quantitative research including factor/cluster analysis, Max/Diff, and conjoint studies is a plus.
* Expertise as a trained user researcher comfortable with various digital/mobile research technologies, software and equipment, e.g. online panels, consumer advisory boards, as well as conducting in-depth interviews, surveys and stakeholder interviews.
* Comfortable identifying customer, cultural and competitive insights and writing creative briefs. Should be an excellent writer and have the ability to persuade and partner.
* Experience with Innovation teams, participating in the Design process or practicing Design Thinking.
* Bachelors Degree in Economics, Statistics, Liberal Arts, Business, Communications, Human Computer Interaction, Information Design, Interaction Design, Psychology or a related field. MBA or MA preferred.

Education:

* Bachelors/University degree, Masters degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Product Management and Development

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Job Family:

Digital Product Management

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Time Type:

Full time

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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