Intel

Senior Director Commercial Integrated Marketing

Posted on: 6 Feb 2021

Santa Clara, CA

Job Description

Job Description

In this role you will be a key member of the Client Computing Group Marketing leadership team reporting to the Vice President and General Manager of the organization.

As an Integrated Marketing Manager, you will be responsible for creating Marketing strategies for Intel's Client Compute Products and segments across the commercial experience.

In this role you will define and develop integrated marketing strategies that create demand and bring new buyers into the market. Strategic partnership with commercial, operations, media and analytics is a must.

This candidate must be able articulate and positively orchestrate complex marketing plans across multiple teams. You will drive preference with OEMs and channel to prove the superior business case for investing in Intel Evo/vPro, prove Intel product superiority and enable sales, partners and the field. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. You will work closely with the compete team to own and drive a strong head to head marketing plan. In this role you must be collaborative and able to make decisions independently in the best interest of the team and business.

Qualifications

* 15+ years marketing experience

* A deep understanding of Integrated Marketing with experience applying commercial insights to improve campaigns (targeting, delivery and performance)

* Experience building platforms to create demand, drive preference with OEMs and channel

* End to End Campaign development that include but not limited to strategy, targeting and segmentation

* Extreme responsiveness and ability to adapt to change

* Motivation to continue learning about marketing trends; passion and drive to understand and participate with the industry to bring new buyers into market

* Knowledge of Intel products, customers and the ecosystem

* Experience measuring and reporting of the performance of commercial-channel marketing efforts

* Advanced PowerPoint, Excel and digital/social marketing tool skills

* Thorough and detail-oriented

* Strong problem-solving skills

* Self-motivated and can work independently to make decisions

* Bachelor's Degree in Marketing or related field; MBA or Master's Degree a plus
Inside this Business Group
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

US, Arizona, Phoenix;US, California, Folsom;US, Oregon, Hillsboro

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

This role is a Position of Trust. Should you accept this position, you must consent to and pass an extended Background Investigation, which includes (subject to country law), extended education, SEC sanctions, and additional criminal and civil checks. For internals, this investigation may or may not be completed prior to starting the position. For additional questions, please contact your Recruiter....

USExperienced HireJR0155645Santa Clara

Intel

Santa Clara, CA

Intel Corporation offers computing, networking, data storage, and communication solutions worldwide. It operates through Client Computing Group, Data Center Group, Internet of Things Group, Non-Volatile Memory Solutions Group, Programmable Solutions Group, and All Other segments. The company offers microprocessors, and system-on-chip and multichip packaging products.

It also provides NAND flash memory products primarily used in solid-state drives; and programmable semiconductors and related products for communications, data center, industrial, and military markets. In addition, the company develops computer vision and machine learning, data analysis, localization, and mapping for advanced driver assistance systems and autonomous driving. Its platforms are used in notebooks, systems, and desktops; cloud, enterprise, and communication infrastructure market segments; and retail, automotive, industrial, and various other embedded applications.

It serves original equipment manufacturers, original design manufacturers, industrial and communication equipment manufacturers, and cloud service providers. Intel Corporation has a collaboration with Telefonaktiebolaget LM Ericsson (publ) to develop software defined infrastructure for network functions virtualization, distributed cloud, and 5G applications. The company was founded in 1968 and is based in Santa Clara, California.

  • Industry
    Information Technology
  • No. of Employees
    107,400
  • Jobs Posted
    6311