Job Description

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. The WhatsApp Integrated Business Marketing team empowers our users to connect with a growing network of businesses for customer support and relevant notifications. In 2021, we expect to rapidly scale availability of the business API through a series of key feature launches, and are seeking a passionate, thoughtful Marketing Communications Manager to lead the go-to-market implementation and narrative development. You will be responsible for partnering cross-functionally to translate the core messaging strategy across channels and audiences, defining and implementing GTM plans for initiative launches, and helping all customers understand the value of the WhatsApp business API. The ideal candidate will have a strong business marketing background and is a savvy storyteller, able to develop simple, compelling messaging that scales for multiple audiences. This role requires strong collaboration skills as projects will require regular cross-team and cross-functional work. You will be expected to define strategies based on business goals and customer insights, and apply a deep understanding of channel and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle. A results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution is key to success. This role will report to the Integrated Business Marketing Lead.

Marketing Communications Manager (WhatsApp) Responsibilities

* Develop customer-centric product positioning and messaging that can scale to multiple business audiences. These cohesive, inspiring narratives should clearly articulate our value proposition

* Collaborate with cross-functional teams to develop GTM plans and drive execution for new feature launches based on audience insights and segmentation, bridging brand and product marketing

* Create in-depth marketing collateral to support feature launches across audiences, including PowerPoint decks, fact sheets, playbooks, customer stories, newsletters, how-to content and videos for new solutions

* Lead web content strategy for key audiences. Strategize ongoing website changes for a compelling experience that engages our audiences and leads to measurable action. Leverage latest SEO trends and ensure the website ranks for optimal keywords

* Experiment, by developing clear hypotheses, running A/B in-market tests, using data analytics to interpret test results, rolling out test wins, and implementing improvements to drive results

* Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Minimum Qualifications

* 4+ years of experience in marketing communications or product marketing

* Experience creating messaging and content for multiple audiences

* Experience managing complex projects with multiple stakeholders

* Experience partnering with and influencing cross-functional teams

* BA/BS degree

Preferred Qualifications

* Strong facilitation and influencing skills to be effective in a highly matrixed, distributed and fast-moving environment

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.