F2 (Facebook Financial) is a product group at Facebook focused on building products to make payments and financial services simpler, for everyone and secure across our apps. We want to empower people everywhere to send money to each other, give them the confidence to buy and sell things online, and help businesses grow.
This role supports the marketing life cycle for Facebook's payments products and frames narratives that inform decision-making for cross-functional leadership. This covers opportunity assessment, brand proposition, marketing strategy, campaign planning and KPI tracking.
Our ideal candidate should have a can-do attitude, be genuinely excited by providing creative solutions, and operate with a you got this mindset, demonstrating agility, adaptability, and poise when things move fast. We need someone whos not afraid to ask a lot of questions and who is always seeking to understand and integrate different points of view when making tough calls. Were also looking for strong collaborators who are open-minded and comfortable collaborating with many partners and stakeholders at once.
Marketing Insights Manager, F2 Responsibilities
* Design and execute innovative quantitative and qualitative research to support Marketing, F2 and Facebook at large
* Translate research findings into actionable insights that will help F2s financial products reach millions of customers
* Communicate effectively across diverse cross-functional stakeholders in order to drive alignment and impact
* Develop and drive research roadmaps for F2s products globally
Minimum Qualifications
* Experience directing agencies/vendors to deliver results
* Proficiency with Excel
* Experience with SPSS or R and survey programming tool
Preferred Qualifications
* 10+ years experience in insights (brand side/app, dev/fin, tech/payments and management consulting) including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
* Experience independently delivering global insights against range of objectives via mixed methods (audience understanding, market/cultural insights, creative, tracking, positioning, messaging development, optimization research)
* Highly collaborative with engaged cross functional teams
* Highly analytical, proven track record of uncovering insights beyond ingoing objectives
* Exceptional experience to synthesize complex/multiple data sets to arrive at concise and actionable insights
Locations
About the Facebook company
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
Menlo Park, CA
Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.