Job Description

The Facebook Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social VR products and experiences that inspire meaningful human connection, creation and self expression, and new audiences to discover VR. This position will join a team responsible for product marketing for Facebook Horizon, as well as social features across the Oculus platform.

Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and being the point of view of the user within the product team.

This role will be deeply embedded with the product team but represent the perspective of marketing and point of view of the consumer within product development.

Product Marketing Manager, Horizon: Facebook Reality Labs Responsibilities

* Identify opportunities, and represent the point of view of the market, by conducting industry and market research, including deep quantitative, qualitative, audience segmentation and competitive analysis, specifically related to social experiences in VR

* Partner with user research, market research, and data science to identify quantitative and qualitative insights to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns

* Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging

* Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation

* Partner effectively with Product Management and MarComm teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market and brand teams

* Manage market research and consumer insight agencies

Minimum Qualifications

* 4+ years of marketing or product experiences, with experience to bring the 'point of view of the user' into product development

* Bachelor's degree

* Consumer marketing experience

* Communication experience across functions (e.g., creative teams, legal, policy, marketing, partnerships, ops)

* Experience working closely with product teams

* Experience creating market requirement documents, including audience definition, positioning statements and clearly defined value propositions

* Experience working with or running user and market research, and applying research insights to product development

* Analytical and problem-solving experience

* Experience managing agencies for daily workstreams and creative deliverables as well as working with marketing cross-functional teams, including creative, research, analytics, and media

Preferred Qualifications

* MBA degree

* Track record of helping to build products with clear product market fit

* Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with experience in adapting, spotting early issues and escalating

* Balance of creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework

* Understanding of Virtual or Augmented reality

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.