Job Description

Facebook is seeking a Product Marketing Manager for Signals products within the Business Product Marketing organization. Every day, billions of people come together across the Facebook, Messenger, Instagram and WhatsApp to connect with each other and businesses. Understanding who someone is as represented by an account, known as identity, is what enables us to create meaningful connections between people and businesses through relevant ads and organic content. Our Ads and Business Platform products were initially developed with just a Facebook account in mind, but now we are a family of apps that also includes Messenger, Instagram, WhatsApp and more. This role will focus on identity specifically and partner with teams across our entire suite of Business Tools like the Facebook pixel for websites, SDKs for apps, APIs for Offline Conversions and Custom Audiences and end to end ads products that rely on the signals these tools provide. We are hiring a Product Marketing Manager to help businesses understand their role in developing a strong relationship with their consumers and the role consumer datasets play within our Business Tools. In addition, we want to empower businesses with best practices when using our Business Tools to support strong targeting, optimization, measurement, and consumer privacy on our platform within a changing consumer and regulatory landscape. The ideal candidate will have a track record of shaping product strategy and roadmaps, a strong understanding of the advertising market, and a strong understanding and vision for how we can better meet the needs of data-driven performance marketers. You will work most closely with product & engineering teams along with cross-functional partners like sales leadership, marketing, marketing science and partnership teams. You will conduct market-needs assessments and competitive research to influence product roadmaps, develop and execute global launch plans to bring ads products to market. The candidate must demonstrate a vision for ad ecosystem, performance marketing (also known as direct response), exhibit problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams.

Product Marketing Manager, Identity Responsibilities

* Drive product strategy, bridging short-term execution and long-term vision alongside a cross functional team of Product Managers, Engineers, and Designers

* Identify product opportunities through customer interviews and qualitative and quantitative analysis

* Produce market assessments including competitive analysis, customer segmentation, and product requirements

* Work closely with the product management and engineering team to deliver world-class products, including driving prioritization decisions

* Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch

* Develop the go-to-market strategy for product releases, and be able to execute those plans

* Support sales teams in handling customer questions and on signals business tools and partner with engineering and product teams to coordinate troubleshooting these tools

* Refine the product positioning, materials, and training for sales and clients

* Coordinate and manage cross-functional teams including Marketing Communications and PR

* Assess adoption of released products, and conduct analysis on impact to the business

* Work across other teams at Facebook to ensure there is alignment in product and business objectives

Minimum Qualifications

* 6+ years of professional experience with 4+ years working in a product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)

* Experience with analytics and marketing/advertising

* Experience communicating and simplifying concepts

* Organization and interpersonal experience with experience setting priorities that solve problems and take on multiple tasks

* Experience working in a cross-functional team

* BA/BS degree

Preferred Qualifications

* Masters degree

* Organization and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace

* Technical degree or knowledge of technical products

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.