Job Description

Facebook seeks a product strategist and marketer who is knowledgeable and passionate about digital advertising, e-commerce, and launching products that help businesses drive sales and help people discover products and services they love. This role will drive the next set of solutions for Facebooks e-commerce and retail advertising clients and focus on identifying key market needs and setting the strategies that unlock those opportunities. The ideal candidate will have experience with and strong opinions on e-commerce advertising (including direct-to-consumer brands), with a deep understanding of industry competitive landscape, business models and advertising behaviors. He/she must exhibit excellent problem solving, analytical, communication, and product positioning skills and thrive in ambiguous environments. She or he must excel as a leader of cross-functional teams and have a track record of growing e-commerce advertising or other digital businesses. This position requires a close partnership with Product, Engineering and Sales leadership and a track record of developing product strategy, executing global launches, and driving impact across teams.

Product Marketing Manager, Shopping Ads Responsibilities

* Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering teams

* Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market

* Partner with Product Managers, Designers, and Engineers to plan and execute product roadmap

* Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches for businesses, globally

* Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning

* Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR. Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products

* Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created

* Drive product adoption and usage rates by supporting market-facing programs and effective product launch support

Minimum Qualifications

* Bachelors Degree

* 6+ years professional experience working in eCommerce advertising or marketing

* Quantitative analytical experience

* Experience with ads buying for a digital native e-commerce company, and/or product development for e-commerce advertising

* Experience collaborating with cross-functional teams to drive results, partnering with product teams to identify new product opportunities, and developing and executing global launch plans to bring products to market

Preferred Qualifications

* 8+ years professional experience

* Experience in strategy consulting

* Degree or equivalent experience in engineering, economics, finance, statistics or another analytical/quantitative field

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.